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The Double Cleanse

The Double Cleanse

By: The Welsh Twins/W!ZARD Studios
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Summary

 Hosted by skincare enthusiast James Welsh and professional makeup artist Robert Welsh, The Double Cleanse is your weekly window into everything beauty. James and Robert cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.2026 The Welsh Twins Art Social Sciences
Episodes
  • The MOST ANNOYING Influencer Trends On Social Media

    The MOST ANNOYING Influencer Trends On Social Media
    May 11 2026
    James and Robert are back with another episode of The Double Cleanse, and this week they're calling out the most annoying influencer trends taking over social media right now! After opening with the twins realizing just how miserable and whiny they've become (choking on their own spit and complaining about aluminum foil – classic signs of getting old), they unleash their frustrations about the influencer behaviours that drive them absolutely insane. James & Robert are tackling the rise of "expert" influencers who make blanket statements without proper credentials (looking at you: self-proclaimed dermatologists and "skin experts"), the annoying visual hooks where people wave products in and out of frame or overpour toner for engagement, and the exhausting double standards around "real skin" content. The twins also discuss how some influencers are changing their dialect and speech patterns to mimic other creators and why making bold statements about products being universally bad is irresponsible. The key message? Stop overpromising, stop pretending to be an expert when you're not, and for the love of god, stop wasting toner for a hook! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* TIRTIR Matcha Dual Serum Rephr LC03 & LC01 Brushes Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • Sex DOESN'T Sell Anymore In Beauty (And Here's Why)

    Sex DOESN'T Sell Anymore In Beauty (And Here's Why)
    May 4 2026
    We're getting down and dirty in this new episode of The Double Cleanse as James and Robert ask: Does sex still sell in beauty advertising? After opening with James confessing to scaring himself sleepless with alien abduction stories (ghosts and murderers are fine, but aliens? absolutely not), the real conversation kicks off when the twins tackle how beauty advertising has evolved from the sexy, provocative campaigns of the early 2000s to today's random celebrity endorsements and "fresh, natural" friend-group aesthetics. The twins aren't buying it. James & Robert discuss how sex appeal in advertising has shifted from aspirational glamour to just... attractive people standing around looking relatable. They also question whether brands are using spokespeople who have any genuine connection to the products they're promoting. The overall verdict? They miss the high-fashion, stylised advertising of the '90s and early 2000s (with modern diversity), and they're calling out brands that think slapping a random attractive person in front of a camera counts as compelling marketing. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Juliette Has A Gun Banana Rush - Eau de Parfum JUNG SAEM MOOL Men Slim Fit Nuder Cushion Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 mins
  • Has Beauty Forgotten About Innovation?

    Has Beauty Forgotten About Innovation?
    Apr 27 2026
    We're back with another episode of The Double Cleanse, and this week James and Robert are asking the big question: Do we actually want innovation in beauty, or do we just want fun? After opening with Robert reminiscing about his professional makeup kit days (neon pigments for natural bridal makeup, obviously) and the organizational chaos that came with it, the twins dive into a Fact or Fiction story about an influencer who ran a "giveaway" worth $3,000, and the drama of influencers selling their free PR packages for hundreds or even thousands of pounds on resale sites – because nothing says gratitude like profiting off gifts, right? The real topic hits when James and Robert ask: what does innovation even mean in beauty anymore? They debate whether brands care more about going TikTok viral than creating genuinely good products and discuss how innovation has shifted from science-driven formulas to visually appealing packaging. It seems that some brands want cutting-edge science... whilst others want fun packaging and exciting textures! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Jordan Samuel Skin Hydrate Facial Serum Little Ondine Powder Blush Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 mins
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Really informative whilst having a good ol' laugh... love their YouTube channels and having them on Audible means I get to listen to them out and about too 🙂

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