The Doula Darcy Podcast cover art

The Doula Darcy Podcast

The Doula Darcy Podcast

By: Darcy Sauers
Listen for free

The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!2024 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • If You Hate Social Media, Listen To This First (For Doulas)
    Jun 29 2026

    Do you hate social media?

    You're definitely not alone.

    In fact, it's one of the biggest complaints I hear from doulas.

    In this episode, I'm sharing a mindset shift that has completely changed the way I look at social media and it's changing the way my students think about it too.

    Instead of seeing social media as another annoying marketing task, what if you saw it as one of the most powerful ways to improve birth and postpartum care globally?

    In this episode we'll talk about:

    • How your phone can help you reach thousands of families with evidence-based information

    • Why doulas have a responsibility to help combat misinformation online

    • How social media allows you to help far more than one family at a time

    • Why worrying about negative comments is keeping you from making a bigger impact

    • The simple mindset shift that makes showing up online feel meaningful instead of exhausting

    If you've ever thought, "I just hate social media," this episode is for you.

    Your voice matters.

    The families who need you are already scrolling.

    It's time they found you.

    Resources Mentioned

    Join my free Facebook community: The Doula Marketing Group
    https://www.facebook.com/groups/thedoulamktggroup

    Learn more about My Doula Village for ongoing business coaching and support.

    https://www.mydoulavillage.com

    If this episode encouraged you, I'd love it if you'd subscribe, leave a review, and share it with another doula who needs this reminder.

    Show More Show Less
    15 mins
  • Why Doulas Need Networking
    Jun 22 2026
    On the Doula Darcy Podcast, Darcy interviews Ciarra Morgan, owner of Empowered Beginnings in Austin, host of the Birth, Baby! Podcast, and founder of Birth, Baby! Academy, about using authentic networking to grow a doula business doula without relying heavily on social media or paid ads. Ciarra explains that the best early referrals come from other perinatal professionals such as chiropractors, pelvic floor PTs, therapists, photographers, and birth centers, and emphasizes approaching conversations with curiosity and community benefit rather than pitching. She shares examples of networking leading to major opportunities, including free event space for a doula training and ongoing free class space through a chiropractor partnership. They discuss vetting referral partners, hosting group networking nights, finding warm leads via mom groups, and attending larger mixers.


    Save 20% off of any of the following through October 1, 2026 using code DOULADARCY:

    The Birth, Baby! Academy Birth Doula Training and Certification Program:

    https://empoweredbeginningsatx.thrivecart.com/online-birth-doula-training/


    Newborn Sleep Class:

    https://empoweredbeginningsatx.thrivecart.com/newborn-sleep-class-for-parents/

    Birth Basics Class:
    https://empoweredbeginningsatx.thrivecart.com/birthbasics/

    Ready for next steps? Here's how I can support you: 👉 Join My Doula Village Monthly membership with a powerful community of doulas: https://douladarcy.com/my-doula-village 👉 Follow me on Instagram / thedouladarcy About The Doula Darcy: Doula Business Coach & Marketing Strategist Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire. With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out. Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices. Learn more at www.thedouladarcy.com
    Show More Show Less
    32 mins
  • High Gas Prices, Fewer Inquiries? What Doulas Need to Do Right Now
    Jun 4 2026
    Is Your Doula Business Feeling Slow Right Now?

    If your inquiries have slowed down, you're not alone.

    In this episode, Doula Darcy tackles the "elephant in the room" that many doulas are experiencing right now: fewer inquiries, fewer consultations, and a noticeable slowdown in business.

    Drawing from conversations with doulas across the English-speaking world and her own 16-year-old postpartum doula agency, Darcy shares why economic uncertainty may be affecting client bookings and, more importantly, what you can do about it.

    Rather than hiding when business slows down, Darcy explains why this is the perfect time to strengthen your marketing foundation and position yourself for future growth.

    In This Episode You'll Learn:
    • Why a slow season isn't always a marketing problem
    • How economic uncertainty impacts doula hiring decisions
    • The difference between a temporary slowdown and a broken business model
    • Why visibility matters more than ever during challenging economic times
    • How fear can prevent doulas from serving the families who need them most

    Links Darcy mentioned:

    James Wedmore's Business Breakthrough Experience starts June 11th.


    Since 2010, Darcy has built a thriving postpartum doula business (now doula agency) in New Hampshire.

    With her team of postpartum doulas handling the day-to-day in person clients, Darcy spends her time and energy helping other doulas grow & scale their businesses with a focus on sustainability and not burning themselves out.

    Prior to having her own 3 children and becoming doula, Darcy worked for 10 years in the advertising and marketing world. She was able to replace her corporate income quicker than most new doulas because of her previous career & expertise. Darcy now uses this experience to help other doulas build their own thriving practices.

    Learn more at:
    www.TheDoulaDarcy.com

    Show More Show Less
    25 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet