AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experiences feel more human. Learn practical ways to use video throughout the customer journey and why it's becoming one of the most valuable marketing tools in the age of AI.

00:00 Introduction

03:39 Why Video Builds Trust Faster

05:14 Humanize AI With Video

08:22 Turn Reviews Into Video Testimonials

12:38 Thank You Thursday Strategy

14:52 Beyond Loom: Better Business Video

18:56 The Easiest Way to Start With Video

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Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience system can create sustainable growth.

Learn how to build a customer engine that increases retention, generates referrals, and turns happy customers into your most effective marketing asset. If growth has stalled, the opportunity may already be sitting in your customer database.

00:00 Introduction

01:16 The Half of Marketing You're Ignoring

03:06 The First 90 Days Make or Break Trust

07:43 Turn Customer Success Into New Business

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Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you.

00:00 Own vs. Rented Marketing

04:42 Why Email Isn't Dead

09:08 Build a Referral Engine

10:52 The Most Underrated Lead Source

12:10 Double Down on Relationships

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