Of all the writing adages I tend to whine about, "show, don't tell" is probably at the top of the list—because it just isn't true.

Good writing involves plenty of telling. The actual craft question is: When is it best to tell, and when is it best to show?

My colleague Rufi Thorpe—author of Margo's Got Money Troubles and the best writing teacher I've ever had—came up with an amazing answer. And that's what this episode is all about.

Love the show? Share it with a fellow writer or leave a review! For more resources, visit thebookincubator.com.

Let's connect! Come say hi on Instagram: @book.incubator

Happy writing! — Mary

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RESOURCES:

Learn my Four Notebooks Method & get your free template: http://bit.ly/3wGmMTc

A Novel in 52 Prompts - A scene-by-scene blueprint for writing your novel: https://www.thebookincubator.com/novel-in-52-prompts

Ready to write your dream book? Apply for The Book Incubator in just 5 minutes with no obligation to enroll and get my free 60-minute training HOW TO WRITE YOUR DREAM BOOK WITH A FULL-TIME JOB (AND A LIFE): https://bit.ly/3wEwrJQ

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Hi, I'm Mary!

I'm the author of the novels When You Read This (Indie Next Pick and “Best Book of 2019” by Good Housekeeping), Privilege (Today.com “Best Summer Read”), and Palm Beach (New York Post “Best Book of 2021” and “like a sandy beach, equal parts beautiful and uncomfortable” according to the Associated Press). My memoir, You Might Feel A Little Pressure, was released by Third Rail Press in 2025.

My books have been published in 13 countries, and I've written for the New York Times, The Atlantic, Slate, and more. I founded an MFA-alternative, The Book Incubator, which has now helped hundreds of writers finish their books over 12 months and continues supporting them through publication (yes, forever!).

When I’m not writing, I’m probably building a fort with my 7-year-old son Finn or bathing with an overpriced Lush bath bomb. I live in Dallas, where I spend my free time trying to domesticate a stubborn tabby and shamelessly watching reality TV.

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Social:

Instagram: https://www.instagram.com/book.incubator

Book ideas have their own timeline. They can be persistent, demanding, and impatient—like a kid begging to go to Dave & Buster's. If you sit on an idea too long, it might just leave and find another writer to collaborate with (as Elizabeth Gilbert says).

So what if you decided to grab your idea by the tail this summer and actually write the draft?

In this episode, I'm sharing five features of summer that can work FOR you as a writer.

Love the show? Share it with a fellow writer or leave a review! For more resources, visit thebookincubator.com.

Let's connect! Come say hi on Instagram: @book.incubator

Happy writing! — Mary

========================

RESOURCES:

+ Learn my Four Notebooks Method & get your free template: http://bit.ly/3wGmMTc

+ A Novel in 52 Prompts - A scene-by-scene blueprint for writing your novel: https://www.thebookincubator.com/novel-in-52-prompts

+ Ready to write your dream book? Apply for The Book Incubator in just 5 minutes with no obligation to enroll and get my free 60-minute training HOW TO WRITE YOUR DREAM BOOK WITH A FULL-TIME JOB (AND A LIFE): https://bit.ly/3wEwrJQ

========================

Hi, I'm Mary!

I'm the author of the novels When You Read This (Indie Next Pick and “Best Book of 2019” by Good Housekeeping), Privilege (Today.com “Best Summer Read”), and Palm Beach (New York Post “Best Book of 2021” and “like a sandy beach, equal parts beautiful and uncomfortable” according to the Associated Press). My memoir, You Might Feel A Little Pressure, was released by Third Rail Press in 2025.

My books have been published in 13 countries, and I've written for the New York Times, The Atlantic, Slate, and more. I founded an MFA-alternative, The Book Incubator, which has now helped hundreds of writers finish their books over 12 months and continues supporting them through publication (yes, forever!).

When I’m not writing, I’m probably building a fort with my 7-year-old son Finn or bathing with an overpriced Lush bath bomb. I live in Dallas, where I spend my free time trying to domesticate a stubborn tabby and shamelessly watching reality TV.

========================

Social:

+ Instagram: https://www.instagram.com/book.incubator

A new outlining tool for writers who hate outlining.

Outlining a novel feels to me like writing a novel by spreadsheet. I'm not an outliner.

But I also learned early on that pure pantsing doesn't work for me, either. I need some structure—some scaffolding for my story.

So recently, while revising my novel, I invented something I'm calling The Real-Time Outline.

It's simple. It's blowing my mind how effective it's been. And I'm breaking it down in detail in this episode.

Resources mentioned:

Calin Duke's new book, How to Upcycle Nearly Everything for the Outdoors https://www.calinduke.com/

What Kind of Writer Are You? A NEW TYPOLOGY! https://www.youtube.com/watch?v=Qzm3bQCqQN4

Love the show? Share it with a fellow writer or leave a review! For more resources, visit thebookincubator.com.

Let's connect! Come say hi on Instagram: @book.incubator

Happy writing! — Mary

========================

RESOURCES:

+ Learn my Four Notebooks Method & get your free template: http://bit.ly/3wGmMTc

+ A Novel in 52 Prompts - A scene-by-scene blueprint for writing your novel: https://www.thebookincubator.com/novel-in-52-prompts

+ Ready to write your dream book? Apply for The Book Incubator in just 5 minutes with no obligation to enroll and get my free 60-minute training HOW TO WRITE YOUR DREAM BOOK WITH A FULL-TIME JOB (AND A LIFE): https://bit.ly/3wEwrJQ

========================

Hi, I'm Mary!

I'm the author of the novels When You Read This (Indie Next Pick and “Best Book of 2019” by Good Housekeeping), Privilege (Today.com “Best Summer Read”), and Palm Beach (New York Post “Best Book of 2021” and “like a sandy beach, equal parts beautiful and uncomfortable” according to the Associated Press). My memoir, You Might Feel A Little Pressure, was released by Third Rail Press in 2025.

My books have been published in 13 countries, and I've written for the New York Times, The Atlantic, Slate, and more. I founded an MFA-alternative, The Book Incubator, which has now helped hundreds of writers finish their books over 12 months and continues supporting them through publication (yes, forever!).

When I’m not writing, I’m probably building a fort with my 7-year-old son Finn or bathing with an overpriced Lush bath bomb. I live in Dallas, where I spend my free time trying to domesticate a stubborn tabby and shamelessly watching reality TV.

========================

Social:

+ Instagram: https://www.instagram.com/book.incubator