"The Food Industry is Following Big Tobacco's Playbook" - Jonathan Wolf, CEO of ZOE
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Summary
Jonathan Wolf is the co-founder and CEO of ZOE, a company using large-scale science to understand how food affects our health and the trillions of microbes living in our gut.
In this conversation, Jonathan explains the emerging science of the microbiome, why two people can eat the same food and have completely different responses, and why ultra-processed foods may be driving the modern health crisis.
He also argues that some major food companies have followed a playbook similar to the tobacco industry in shaping public understanding of nutrition - lying to us and the government for their own financial gain.
Before building ZOE with scientist Professor Tim Spector, Jonathan worked at the ad-tech company Criteo, helping to scale the business from a startup into a NASDAQ-listed company with more than $1 billion in revenue.
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