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The Frontline Innovation Podcast

The Frontline Innovation Podcast

By: William D. Reed
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Summary

This show explores innovation, from the frontline—where the real work of understanding human problems, dismantling complexity, and building solutions that hold up in the real world. A place where human unmet needs and problem solvers live. Solutions can come in several forms, from products to services to experiences. Our conversations are reflective, practical, and human. There are no “right answers,” just honest exploration.Copyright 2026 William D. Reed Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 5 with Jason Scharf
    May 13 2026

    What does it really take for innovation to move from a great idea to real-world impact?

    In this edition of The Frontline Innovation Podcast, I sat down with Jason Scharf for a powerful conversation about the hidden forces that determine whether innovation succeeds or stalls.

    This episode explored why innovation is not just about new technology; it is also about business models, incentives, behavior change, go-to-market strategy, and the systems that shape whether solutions actually reach the people who need them.

    We discussed several areas, including:

    -How innovation goes beyond products and technology

    -Why business model innovation can unlock entirely new markets

    -The importance of understanding the real problem before building the solution

    -How incentives shape behavior in healthcare, startups, and everyday life

    -Why great solutions still fail when they cannot cut through the noise

    -What problem solvers need to understand about adoption, timing, and impact

    For founders, leaders, builders, and anyone who sees themselves as a problem solver, this episode is a reminder that a great idea is only the beginning.

    The real test of innovation is whether it works for people in the real world.

    Watch this episode of The Frontline Innovation Podcast and join the conversation.

    #FrontlineInnovation #Innovation #ProblemSolving #Entrepreneurship #Leadership #Startups #BusinessModelInnovation #GoToMarket #PeopleCentricInnovation

    Resources:

    - Link to full episode: https://youtu.be/ReRevWMs76k

    - Jason's LinkedIn: https://www.linkedin.com/in/jasonscharf/

    - Jason's Podcast: https://www.austinnextpodcast.com/

    - Jason's Ted Talk ("What Happens When Bio Innovation Out Paces Healthcare | Jason Scharf | TEDxSouth Congress") https://youtu.be/NbkW91PMGxg?si=eMKdoWTBBq8-2vJu

    - Link to "The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business", https://a.co/d/0fXgmhwe

    - Link to "The Innovator's Prescription: A Disruptive Solution for Health Care", | https://a.co/d/02OQ5cdk

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    1 hr
  • Episode 4 with Kim Brushaber
    Apr 29 2026

    In this episode of The Frontline Innovation Podcast, I welcomed Kim Brushaber to the show. We had an insightful conversation about navigating the messy middle of scale in software companies, innovation, and solving human problems. We explored the nature of innovation and how to empathetically understand customer needs.

    Innovation isn’t just about technology: it’s about deeply understanding customer needs with empathy, navigating the tension between business pressures and real human problems, and recognizing how UX and design shape product success.

    We talked about how companies could identify the source of their challenges in delivering value to the market might stem from a product, marketing, or sales problem.

    Our conversation also highlighted practical hurdles that can undermine these efforts, such as difficulties caused in the particular case of applicant tracking systems for job seekers in the marketplace.

    Discussion Areas:

    🔹Navigating the Messy Middle of Scale

    🔹Redefining Innovation Beyond Technology

    🔹Understanding Human Problems in Innovation

    🔹Competing Pressures in Product Development

    🔹The Dance of Sales and Product Management

    🔹Understanding Customer Needs and Market Dynamics

    🔹Navigating Product Changes and Customer Expectations

    🔹The Human Element in Business Decisions

    🔹Curiosity and Innovation in Problem Solving

    🔹The Frustrations of Applicant Tracking Systems

    #frontline #nnovation #ProductManagement #HumanProblems #BusinessStrategy #CustomerNeeds #TechInnovation #Leadership #ScalingSoftware #ProblemSolving #ApplicantTrackingSystems

    Resources:

    🔹Kim's LinkedIn: https://www.linkedin.com/in/kimbrushaber/

    🔹Link to full episode: https://youtu.be/d65A-Hfi2iM

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    1 hr and 3 mins
  • Episode 3 with Brooke Hamrick and Shar Babaie
    Apr 22 2026

    On this episode of The Frontline Innovation Podcast, I welcomed Brooke Hamrick and Shar Babaie to the show. We explored the essence of innovation, problem-solving, and organizational dynamics. We talked on the importance of understanding customer needs, holistic problem analysis, and incremental innovation strategies. We looked into the mindset of problem solvers and entrepreneurs, incremental versus big-bang solutions in innovation, and organizational structures and incentives affecting problem-solving efforts.

    Discussion Areas:

    Customer experience & buying journey

    - Customer experience and sensory design

    - Innovating customer experience and buying journey

    - Packaging and delivering solutions effectively

    Discovering problems & understanding people

    - Identifying unmet needs and recurring problem-solving patterns

    - Understanding problems through data and human factors

    - Understanding people and personality types in problem solving

    Validation & iteration

    - Incremental problem solving using customer feedback

    - Validating ideas via customer conversations

    - Focusing on small problems and quick wins

    - Avoiding overbuilding and lack of adoption

    Strategy, market, and broader innovation

    - Innovation beyond technology

    - Holistic approach: market, people, and resources

    - Adapting strategies as markets change

    Organizational dynamics and leadership

    - Aligning incentives and reducing organizational silos

    - Navigating organizational culture and internal friction

    - Leadership and the people side of problem solving

    Business mechanics

    - Pricing strategies and value-based solutions

    - Negotiation, procurement, and evaluating solutions

    Innovation foundations

    - Entrepreneur and problem-solver mindset

    - Innovation fundamentals: people, processes, and product

    #frontline #innovation #problem-solving #OrganizationalCulture #CustomerExperience #BusinessStrategy

    Resources:

    - Link to Full Episode: https://youtu.be/8ajNXcuUaJ8

    - Website: https://limitlessconsulting.agency/

    - LinkedIn: (Brooke): https://www.linkedin.com/in/brookehamrick/

    - LinkedIn: (Shar): https://www.linkedin.com/in/sharbabaie/

    - The Design of Everyday Things: Revised and Expanded Edition Paperback, by Don Norman: https://a.co/d/0fIt3ZqO

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    58 mins
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