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The Google Business Profile Trust Audit

The Google Business Profile Trust Audit

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Your profile is not a listing. It is a proof page.


In Episode 026 of The Lumin Signal, Kristina and Evan answer a practical buyer question: How do I optimize my Google Business Profile?


This episode covers:


- How do I optimize my Google Business Profile?

- What should I add to my Google Business Profile?

- Why is my business not showing on Google Maps?

- How often should I post on Google Business Profile?

- What photos should a local business add to Google?

- How do reviews affect Google Business Profile trust?


Tool of the day: Google Profile Trust Audit. Fields: category, services, hours, photos, posts, reviews, website link, service areas.


Tool to try: Google Search Console. Use the Performance report to see which Google Search queries and pages are already creating impressions, clicks, and click-through rate signals.


The key lesson: Your profile is not a listing. It is a proof page.


The Lumin Signal is produced by Lumin Marketing Group for businesses that want clearer marketing, stronger storytelling, and practical A I support that compounds.


Disclosure: This podcast uses AI-generated voices with human-written, human-edited strategy and production from Lumin Marketing Group.

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