Shawn Kallet is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance. Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live Nation, and V10 Entertainment.

In this interview, Shawn shares personal anecdotes from his time at major networks like MTV and NBC, including early challenges working with pioneers like Rob Dyrdek and Logan Paul.

The conversation continues with stories about how brand partnerships have shifted from small experimental budgets to integrated media strategies that prioritize creator authenticity.

Case studies involving brands like Dunkin’, NASA, and Sci-Fi Network illustrate the massive reach possible when companies trust the creative instincts of influencers.

Links:

Shawn Kallet's LinkedIn - ⁠https://www.linkedin.com/in/shawnkallet/⁠

203 Creates - ⁠https://203creates.com/⁠

⁠The Digest⁠ newsletter for marketing & media pros

Grave Conversations - ⁠https://www.youtube.com/@graveconversations⁠

Trivia For Kids Podcast - ⁠https://www.triviaforkidspodcast.com/⁠

Logan Paul & Dunkin:

• Dunkin custom video on Logan’s FB page: ⁠https://fb.watch/oMZNyAjjiT/⁠
• Dunkin FB spot: ⁠https://fb.watch/oMZ41PTV0W/⁠
• ⁠Dunkin Donuts Taps Vine Star Logan Paul For Branded Content⁠
• ⁠Logan Paul On Influencer Marketing: “I’m Worth Three Times The Amount I’m Getting Paid" - Tubefilter⁠
• ⁠The Influencers - CBS News⁠
• ⁠Logan Paul Partnership Recap⁠

Influencer brand partnership examples:

⁠VSauce x NatGeo Mars⁠

⁠Cats vs Zombies⁠ - Syfy Network & MrTVCow promoting Z Nation (brand elements have been removed)

⁠Clearasil x Good Mythical Morning⁠

Find Daniel:

The Instagram Stories - Social Media News: ⁠⁠⁠https://pod.link/1467688778⁠⁠⁠

Instagram: @danielhillmedia

Leave a Review: (⁠Apple Podcasts⁠)

In this interview, I chat with Diego Sanchez, a product manager at Buffer. He is a product leader with over a decade of experience launching new products from zero to one. At Buffer, he leads Community, the company’s newest product, focused on building scalable, meaningful social engagement.

Diego explains what makes Buffer different from other social media management platforms - the team is dedicated to helping small businesses and creators grow through publishing, analytics, and engagement tools. He highlights the company's unique culture of transparency, featuring public salaries and a four-day work week to prioritize employee well-being. A major focus of the discussion is the launch of Community, a new tool that uses gamification and AI to help users respond to comments and build meaningful connections.

Diego shares data showing that active engagement can increase post interactions by up to 42%, reinforcing the idea that creators should not simply "post and ghost."

Ultimately Buffer aims to simplify the complex landscape of social media while remaining an independent and mission-driven company.

You can find Diego online at:

LinkedIn: https://www.linkedin.com/in/diesanx

You can find Buffer at:

https://buffer.com/

In this episode of the Instagram Stories Podcast, I interview Anna Mangiello, a User-Generated Content (UGC) creator and coach.

Anna is a former high school teacher turned full-time UGC creator and coach who has been creating UGC content since 2021. She has worked with over 800 brands, including Fiverr, Maybelline, L’Oréal, TikTok, Microsoft, Dr. Squatch, and many others.

Anna has helped more than 700 creators build profitable online businesses through her programs, community, and digital resources. As a multi-passionate entrepreneur with a no-BS teaching style, Anna combines real industry experience with step-by-step education to help women build sustainable, scalable UGC businesses that support their families and give them true time flexibility and freedom.

In this interview, Anna defines UGC as content produced by everyday people for brands to use on their own social media or for paid advertising, which allows creators to work without the pressure of posting to their personal accounts or having a large following. She emphasizes that while UGC offers creative freedom and flexibility, it is a demanding business that requires managing administrative tasks, legal contracts, and client negotiations.

Anna also discusses her A+ creator community and her "Two-Hour Creator" course, which helps busy individuals—specifically those in the 30-plus demographic—break into the industry and leverage market gaps.

You can find Anna online at:

YouTube: A+Socials

TikTok: @aplussocials

Instagram: @aplussocials