Legal protection for online offers: what every coach and digital business owner needs in place before they launch.

On this guest episode of The Offer Mojo Show, Lori Young is joined by Natalie Puglisi, an online business attorney who specializes in helping coaches, course creators, and service providers protect their intellectual property and stay legally compliant. Together they walk through what Natalie calls the legal journey of an offer, from naming it to launching it to taking on clients.

This isn't about scaring you into action. It's about knowing what's actually required so you can build with confidence instead of quietly hoping nothing goes wrong.

We talk about:

• Why running a trademark search before you name anything in your business can save you from a costly rebrand later
• The difference between a copyright notice and a copyright registration, and when each one matters
• What the FTC's "net impression" rule means for your testimonials, client stories, and income claims
• The three documents every website needs, and what goes on your checkout page before anyone pays you
• How to legally protect yourself when AI is part of your offer or your delivery process

If you have offers out in the world and you are not sure your legal foundation is solid, this episode is worth your full attention.

Guest Information:

Natalie Puglisi is an online business attorney who helps coaches, course creators, and service providers protect their intellectual property and stay legally compliant. She believes legal protection doesn't have to be scary or out of reach, and she's built her practice around making it accessible for digital business owners at every stage. She has been practicing law for 15 years, is a first-generation American, and started her career as a bankruptcy attorney before finding her true lane in online business law. Her template shop, Hey Contract, has legal documents for nearly every type of service-based business.

Website: https://nataliepuglisi.com

Instagram: https://www.instagram.com/nataliepuglisi

LinkedIn: https://www.linkedin.com/in/nataliepuglisi/

Legal templates for online businesses. I have used a lot of these. Here is my affiliate link for Natalie’s contract shop: https://heycontract.com/?aff=80

To learn more about how I can support your g

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To learn more about how I can support your growth, visit www.onamissionbrands.com.

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