In this solo episode of The Life of KG, Katie shares the biggest mistakes she’s been seeing across salons, clinics, training academies and coaching businesses over the last six months.

After moving to Dubai and stepping into a new season of growth, she’s had time to reflect on what separates businesses that scale from those that stay stuck, and the patterns are clear.

If your business feels busy but not profitable…
If your revenue is inconsistent…
If you’re still stuck “on the tools” instead of leading…

This episode is your wake-up call.

Katie breaks down:

· The leadership gaps holding business owners back

· Why your client experience could be costing you loyalty

· The difference between being busy and being profitable

· The systems every growing business needs

· The mindset shift required to step into your CEO role

This is honest, direct and exactly what you need if you’re ready to raise your standards and grow.

If you’re serious about scaling your business and creating more freedom:

DM me “RETREAT” to find out more: ⁠https://www.instagram.com/kg_katiegodfrey/⁠

If you want to get to £6000 and get fully booked, click here for mastermind: https://katiegodfrey.biz/get-training

If you want to get past £20k/£50k months working half the time, click here for mastermind: https://katiegodfrey.biz/get-scale-training

In this episode of The Life of KG, Katie sits down with Anna from Socialista.

From growing up on market stalls to building a multi-six-figure online business, Anna shares the real, unfiltered truth about social media, audience building, visibility, trolls, burnout, scaling mistakes, and what it actually takes to grow a brand people trust in 2025.

Whether you're a salon owner, coach, content creator, or online business owner, this episode will change the way you show up.

In This Episode, We Talk About:

• Growing up in a family of sellers & learning business from age 10

• Starting as a social media manager and turning it into an empire

• Why building an audience FIRST is the key to selling anything

• The #1 mistake people make when creating courses or programs

• Posting frequency, viral content and what’s working right now

• Hooks, explore page strategy, and why content has to stop the scroll

• Inbound VS outbound sales, and why you need both in 2025

• Why so many coaches are struggling right now

• The story of losing £60K + a 200K drop in revenue

• The emotional discipline required to be a CEO

• Hiring, firing, and only bringing in A-players

• What AI means for the coaching industry, and why personal brand wins

• Why authenticity matters more now than ever

• The truth about trolls, visibility and online backlash

• How retreats + community can transform your business

• Why you ALWAYS need a mentor (even as a mentor yourself)

Apply for mastermind here: https://kgbusinessmentor.com/kg-mastermind/

Get your FREE trial on Salon Success Manager.

https://salonsuccessmanager.com

Check out Socialista here

Let’s celebrate Chelsea

Chelsea has been in my mastermind now for around 18 months. And what a journey we have been on.

- She went from 1 clinic to 2!

- Opened her training academy which has taken off incredibly.

- Has VTCT courses.

- Built her confidence with showing up, being on camera & getting speaking opportunities.

- Building teams.

- Gaining partnerships.

- Gained freedom.

And so much more!

Business isn’t easy and it’s definitely been hard over the last two years but the resilience and determination Chelsea has is why she has got so amazingly far.

Oh she also won Masterminder of the year at our surprise awards.

DM Chelsea if you want more information on her courses & masterclasses.

DM me if you want more information on mastermind before doors close on Sunday.

You can also apply here: https://katiegodfrey.biz/application