In the early 1980s, Nick Ienatsch was studying English at the University of Utah and working part-time at a Salt Lake City motorcycle dealership. He wrote a letter to Art Friedman, the editor of Motorcyclist magazine, asking for a job. Friedman hired Ienatsch in 1984, launching a two-wheel adventure that has positively impacted the lives of hundreds of thousands of motorcyclists.

“All we did was think about motorcycles,” Ienatsch recalls of his early days in moto-journalism. “I lived with [fellow editors] Lance Holst and Jason Black; we started Sport Rider magazine. We lived together. We worked together. We raced together. Everything was motorcycling. All we wanted to do was ride motorcycles. There were a lot of crazy, funny times, but it was all bikes.”

Ienatsch eventually transitioned from writing road tests to rider instruction, first with the Freddie Spencer High Performance Riding School and, since 2008, the Yamaha Champions Riding School. His 2003 book, “Sport Riding Techniques,” remains a must-read. Over a 40-plus-year career, Ienatsch’s enthusiasm for motorcycling has never dimmed, burning brightly to this day.

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