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The Russell Brunson Show

The Russell Brunson Show

By: Russell Brunson | YAP Media
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Summary

 Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.134043 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Propaganda Playbook: Scientology (A $380,000 Funnel And 65 Million Written Words) - #Marketing - Ep. 127

    The Propaganda Playbook: Scientology (A $380,000 Funnel And 65 Million Written Words) - #Marketing - Ep. 127
    May 11 2026
    The most sophisticated sales funnel ever built isn’t from a tech startup. It’s not Amazon, it’s not Apple, it’s not from any business-school case study you’ve ever read. It’s a religion. The man who built it wasn’t a theologian or a prophet - he was a science fiction writer who held four Guinness World Records, published 65 million words on a custom typewriter with extra keys for common words like “and” and “the” so he could write faster, and engineered a customer journey that starts with a free personality test and ends with a $380,000 offer delivered on a cruise ship in the middle of the Caribbean. This isn’t an episode about what Scientology believes. I’m a Mormon, I’ve got friends who are Scientologists, and I’m not here to debate theology. This is about the architecture of one of the most sophisticated value ladders ever built in human history - and I walk you through every step in the language every entrepreneur in this audience actually speaks. Free lead magnet, $35 tripwire, $11,200-per-grade core offer, $30,000-a-year high ticket back end, a premium tier only deliverable on a boat, and an “unreleased” next level that’s been “coming soon” since 1986. Then I trace their closing technique back to my mentor Dan Kennedy’s “find the bleeding neck” framework, and I show you why all of it actually works using a 1951 book by a longshoreman named Eric Hoffer called The True Believer. Key Highlights: ◼️The complete value-ladder breakdown - the free Oxford Capacity Analysis as the lead magnet, the $35 “throwaway” intro courses as the tripwire, the $11,200-per-grade core offers, OT levels that top out on the Freewinds cruise ship, and OT 9 and OT 10 - the “next level” that’s been coming soon since 1986 ◼️The Jeff Hawkins direct-response case study every entrepreneur should study - $2,000 in production cost that generated $200 million over 35 years, and the Sigmund Freud unconscious-mind trick L. Ron Hubbard built right into the Dianetics cover art ◼️The “Dissemination Drill” - the 4-step closing technique Scientology recruiters are trained on (contact, handle, salvage, bring to understanding) - and why it’s the exact same psychology Dan Kennedy taught me as “find the bleeding neck” ◼️Eric Hoffer’s three insights from The True Believer that explain why intelligent, successful people stay in any movement for decades - people join for refuge not doctrine, every movement needs a devil more than a god, and conviction beats content every single time ◼️The single line that separates a movement from a cult - the techniques are identical, the architecture is identical, the psychology is identical, and the only difference is what happens to the person at the end At the end of the day, this episode isn’t really about Scientology. It’s about the fact that the same architecture that built a $380,000 funnel on a cruise ship is the same architecture I teach entrepreneurs to use every single day. The value ladder works. The bleeding-neck close works. The “us vs. the gatekeepers” enemy works. The conviction that makes people follow you works. The tools are neutral - the only difference between a movement and a trap is what you actually do with the person who walks in the door. So the real question I ask myself every single day - and the one I want you to sit with after you hear this - is: are you building something that genuinely helps the person at the end of your funnel, or are you building a system that uses their pain to keep them paying for forty years? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) - #Marketing - Ep. 126

    The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) - #Marketing - Ep. 126
    May 4 2026
    There’s a moment when the future shows up and the people writing about it forget to check who’s actually building it. The New York Times just profiled a guy who built a $1.8 billion company from a house in LA with two employees and a stack of AI tools. The internet lost its mind. Sam Altman said he wanted to meet him. Inc. ran a glowing follow-up. There was just one problem - the entire customer-acquisition machine was built on more than 800 AI-generated fake doctors selling real weight-loss drugs to real people on Facebook, and the FDA had already sent a warning letter six weeks before the article ran. In this episode, I walk you through what’s actually happening underneath the headlines - fake doctors with profiles claiming to be from Kiev with interests in Bronze Age archaeology, AI-generated before-and-after photos so sloppy that one “patient” has her fingers melted into her phone, FDA warning letters the Times never mentioned, and 1.6 million patient records exposed in a data breach at the clinical partner. Then I trace it back 100 years to Edward Bernays, who invented this exact technique - “manufactured third-party authority” - by getting real doctors to endorse cigarettes and bacon. Same playbook. Same psychology. Same manipulation. Except now AI made it infinitely scalable, infinitely cheaper, and the doctors don’t even have to exist. Key Highlights: ◼️The full $1.8B AI fraud breakdown - 800 fake doctor profiles (including a “Professor Albus Dumbledore”), AI-generated patient photos with fingers melted into phones, 5,000 active Facebook ads, an FDA warning letter the New York Times never mentioned, and a 1.6M-record data breach at the clinical partner ◼️Why Edward Bernays’ 100-year-old “Manufactured Third-Party Authority” technique - the same one that sold cigarettes and bacon - is the exact playbook this company just ran through AI, except infinitely cheaper and scaled to people who never existed ◼️The on-the-record prediction I’m making: the FTC shuts this company down within 12 months (and why every entrepreneur celebrating it should be thinking about what “compliance from day one” actually costs) ◼️The 4-part playbook for building real authority the legal way - real testimonials from real customers, real expert relationships, knowing the FTC and FDA rules before you run your first ad, and the question that tells you whether your product is actually good enough ◼️Why every legitimate marketer pays the price when one billion-dollar fraud breaks - and the comment I want from you if you’re one of the entrepreneurs building businesses the right way At the end of the day, this episode isn’t really about one founder or one company. It’s about what happens when the people writing the headlines stop checking the work, and the rest of us treat that omission as proof of the future. AI doesn’t have a conscience. The technology doesn’t care if the doctor in your ad exists. You have to be the conscience. So the real question is: now that the same tools that build a legitimate business can build a billion-dollar fraud just as fast, are you the kind of entrepreneur who’ll be the conscience the technology doesn’t have - or the kind who finds out the hard way? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 mins
  • The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) - #Marketing - Ep. 125

    The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) - #Marketing - Ep. 125
    Apr 27 2026
    There’s a moment when you can’t tell what’s real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he’s posted online for years - and a few hours later you find out he never sat in that chair, never opened his lips, and never had a single thing to do with the video. That’s not science fiction. That’s a campaign ad that ran in front of millions of voters last week. And once you see what’s actually happening behind it, you can’t unsee it. In this episode, I walk you through five of the AI propaganda moments stacking up right now - and then I introduce you to a French philosopher named Jacques Ellul, who back in 1962, before the internet, before social media, before AI, predicted almost exactly what we’re living through. But here’s where it gets uncomfortable for me. I’m not standing on the outside of this looking in. I use AI every single day in my business, and I’ve run the exact tension Ellul warned about - including one experiment that converted cold traffic perfectly and made my own community feel betrayed. So I share what those experiments taught me, and I give you the 3-question framework I now run every AI-assisted piece of content through. Key Highlights: ◼️The five AI propaganda moments stacking up right now - from deepfake political ads on both sides, to Grok generating 6,700 explicit fake images per hour, to the grandmother scam calls one in four Americans have already received ◼️Why Jacques Ellul’s idea of “sociological propaganda” - written in 1962, before the internet existed - predicts every algorithm and “for you” page running today better than anything Bernays ever wrote ◼️The behind-the-scenes story of two AI ads I tested with my own audience: the deepfake “AI Russell” that converted cold traffic but made warm fans feel betrayed, and the cartoon “Baby Russell” that flipped both ◼️The 3-question framework I now run every AI-assisted piece of content through - the “Amplification Test”, the “Disclosure Test”, and the “Relationship Test” ◼️Why borrowed trust always comes back to bite you - and how to tell when AI is amplifying your real message vs. fabricating a fake one At the end of the day, this episode isn’t about being anti-AI. I genuinely believe it’s the biggest opportunity entrepreneurs have seen since the start of the internet. But Ellul’s warning was that the most dangerous propaganda is the kind that gets built into the system itself - and right now, we’re building AI into everything. Into our ads, our content, our politics, our kids’ education, and the way we decide what’s true. So the real question is: when the propagandist is no longer a person but an algorithm with no conscience and no off switch, who do we hold accountable when the line gets crossed - and how do we know we’re not crossing it ourselves? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
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All stars
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I am so happy to be the 1st writing a review of audible for this amazing podcast. Russel I congratulate with you for the value you deliver in these short episodes and I absolutely love you storytelling. I will not be the first one saying that, you are inspirational and I say it with gratitude from the bottom of my heart😊 thank you!!!

Pietro

1st Audible review!!!!

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I randomly was scrolling podcast to listen to, and thought to myself, “ just pick one.”… I am now on my third day straight of listening.

Full of wonderful ideas, secrets, and approaches to sales and obtaining clientele.
By being an outside the box thinker, Russel and his guests blew my mind.

Take five minutes and just click on one of his podcasts. You won’t regret it.

For Those Wishing to Increase Sales

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