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The MindShift Podcast with Darrell Evans

The MindShift Podcast with Darrell Evans

By: Darrell Evans Digital Marketing and Business Growth Strategist for Established Businesses
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The MindShift Podcast is for business owners, founders, and CEOs who want marketing that actually drives sales.


Hosted by Darrell Evans — 34-year entrepreneur, business growth strategist, and Founder/CEO of MindShift Digital.


This show breaks down how strategy, execution, and accountability work together to produce consistent leads and revenue in today’s AI-driven marketing landscape.


Drawing from work with companies generating $1M to $100M+ in annual revenue and over $300M in client revenue produced, Darrell shares practical insights on digital marketing strategy, AI integration, demand generation, SEO, paid media, conversion optimization, and scalable growth systems.


What This Show Is Really About


This podcast explores:


  • How to build a digital marketing strategy that produces predictable growth
  • How to generate consistent, high-quality leads
  • How to lower cost per lead while improving conversion rates
  • How to integrate AI tools like ChatGPT into your marketing systems
  • How to align SEO, paid ads, email marketing, and content into one cohesive growth engine
  • How to scale revenue without building a bloated internal marketing team


If you’re navigating rising ad costs, declining conversion rates, increased competition, or confusion around AI and marketing automation, this show gives you structured thinking — not hype.


The Questions We Answer


Each episode addresses real-world questions business leaders are asking, including:


  • Why isn’t our digital marketing working like it used to?
  • How do we measure real marketing ROI beyond vanity metrics?
  • What’s the best way to start using AI in marketing without disrupting operations?
  • Should we hire an agency, build an internal team, or work with a fractional CMO?
  • Which marketing channels actually drive growth in 2025 and beyond?
  • Why is our cost per lead increasing while revenue feels flat?
  • How do we build predictable pipeline instead of relying on random campaigns?


Who It’s For


Whether you’re building toward your first $1M in revenue or leading a company past $10M, The MindShift Podcast helps you:


  • Clarify your growth strategy
  • Upgrade your marketing systems
  • Make smarter strategic decisions
  • Lead your business with confidence in an AI-disrupted economy


This is not surface-level marketing advice. It’s the thinking behind marketing that performs.


Subscribe/Follow for weekly episodes focused on business growth, digital marketing strategy, AI-powered systems, and scalable revenue models.


Produced by MindShift Digital.



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Episodes
  • 380: A Facebook Ads Mistake That Must Be Avoided

    380: A Facebook Ads Mistake That Must Be Avoided
    May 7 2026

    Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

    Most business owners blame their ad creative when their Facebook or Instagram campaigns stop working.

    After 14 years and over $300M in revenue generated for our clients, I can tell you that's almost never the real problem.

    There's an invisible gap inside your campaign that silently drains your budget while making it look like social media ads just don't work for your business.

    The fix takes less than an afternoon once you know where to look.

    If you've ever run a Meta ad and questioned whether it was actually working, this one's for you.
    Show More Show Less
    15 mins
  • 379: Stop Wasting 95% of Your Marketing Budget. (The Buyer Strategy No One Talks About!)

    379: Stop Wasting 95% of Your Marketing Budget. (The Buyer Strategy No One Talks About!)
    Apr 29 2026

    Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

    Most businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%.

    After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry.

    In this episode, I walk through a real-world example that changed how I think about visibility, timing, and trust and I share the low-cost strategy we've been running since 2014 that most marketers don't even know is available to them.

    If your pipeline feels like a hamster wheel, this one's for you.
    Show More Show Less
    18 mins
  • 378: The Social Media Strategy That Actually Gets Clients

    378: The Social Media Strategy That Actually Gets Clients
    Apr 15 2026

    Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe

    If your team is grinding out posts, reels, and captions every week and still not seeing clients come through the door, this one's going to sting a little.

    I'm pulling back the curtain on why organic social media was never actually designed to grow your business.

    The data is clear, the platforms know it, and most business owners are still in the dark.

    I'll also share the strategy we've been running since 2017 that keeps your name in front of the right people for almost nothing.
    Show More Show Less
    9 mins
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