The Most Important Market You’re Not Watching (And Why China Has the Upper Hand) | Ep#239
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What if the next global power struggle isn’t about oil—but about the elements inside your smartphone, electric vehicle, and AI infrastructure?
In this episode, we sit down with Barbara Humpton, CEO of USA Rare Earth, former CEO of Siemens USA, to break down one of the most overlooked—and critical—battles shaping the global economy.
We dive into:
- Why rare earth elements are the backbone of AI, clean energy, and defense
- How China came to dominate the supply chain—and why the U.S. is scrambling to catch up
- The massive push to rebuild domestic production, including a $1.6B U.S. government investment
- What “super magnets” are—and why they power everything from EVs to jet engines
- How USA Rare Earth plans to go from startup to strategic powerhouse by 2028
- Why this is one of the most bipartisan—and urgent—issues in Washington today
Barbara also shares her personal journey from leading global industrial giants to tackling what she calls “the business issue of our moment.”
Bottom line: This isn’t just a mining story, it’s a national security story, an AI story, and a once-in-a-generation investment theme.
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