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The MotUS Edge

The MotUS Edge

By: Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
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Summary

 The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead. Economics Leadership Management & Leadership
Episodes
  • How Can Leaders Use Brain Science to Build Stronger, More Engaged Teams?

    How Can Leaders Use Brain Science to Build Stronger, More Engaged Teams?
    May 13 2026
    What if the key to better leadership, stronger teams, and less burnout was understanding how the brain actually works? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with neuroscience-based leadership expert Dr. Sherry Yellin to uncover how brain science can transform the way you lead. From understanding how "threat brain" shuts down creativity and performance to learning how clarity, communication, and connection can unlock your team's full potential, this episode delivers practical strategies you can apply immediately. Dr. Yellin shares how leaders can reduce stress, increase engagement, and build a culture where people thrive—not just survive. You'll walk away with actionable insights on how to lead with purpose, improve decision-making, and create an environment where both you and your team can perform at your best. ✅Perfect for: cheer gym owners, coaches, and business leaders who want to improve team culture, reduce overwhelm, and lead with more clarity, confidence, and impact using proven neuroscience-based strategies. Website: https://yellingroup.com/ YouTube Channel: https://www.youtube.com/@YellinGroup Linked In: https://www.linkedin.com/in/dr-sherry-yellin Book: https://www.amazon.com/dp/1968668039 ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    1 hr and 13 mins
  • How Do You Manage End-of-Season Chaos in a Cheer Gym Without Burning Out?

    How Do You Manage End-of-Season Chaos in a Cheer Gym Without Burning Out?
    May 6 2026
    What does it really take to survive—and succeed—during the most chaotic time of the cheer season? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Orson Sykes, owner of Twist and Shout, to break down the realities of end-of-season pressure, tryout planning, staff management, and business growth in the all-star cheer industry. From juggling competitions, staffing decisions, and financial planning to avoiding burnout and building sustainable systems, this episode delivers real-world strategies from leaders who have lived it. You'll learn how to prioritize what matters most, plan ahead effectively, and create a culture that thrives even in the busiest seasons. ✅Perfect for: cheer gym owners, program directors, coaches, and youth sports business leaders who are navigating end-of-season stress, preparing for tryouts, or looking to scale their program without losing control of their time, staff, or culture. https://shouterspirit.com Watch The recap of The Pioneers of All Star Cheer book launch https://youtu.be/Alv9rJ46P4o?si=wZwiDRAPc3zJf_K3 ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    57 mins
  • What's it like to be an All Star Cheer Parent

    What's it like to be an All Star Cheer Parent
    Apr 29 2026
    What is it really like to be a cheer parent in the world of all star cheerleading? In this entertaining and insightful episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with comedian and cheer dad Jay Yoder to pull back the curtain on the real cheer competition experience. From long award ceremonies to emotional highs and lows, they explore the passion, pressure, and humor that come with raising an athlete in competitive cheer. ay shares hilarious and relatable stories from the parent perspective, while also diving into deeper conversations around grit, perseverance, and the life lessons athletes gain through the journey—not just the wins. This episode is packed with laughter, real talk, and valuable insights into how sports shape both kids and parents alike. ✅Perfect for: cheer parents, gym owners, coaches, and anyone navigating the emotional and financial investment of youth sports—especially those in all star cheerleading looking for perspective, connection, and a good laugh. Social Media - @jayyodercomendy Website: https://www.jayyodercomedy.com/ Philadelphia Mummers parade link https://youtu.be/1kKQwbYVVdg?si=AJ9dweR9c58KxOnl Jay Yoder Matt Foley comedy skit https://youtu.be/pUjM9oXvFEc ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    1 hr and 22 mins
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