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The Music Business Buddy

The Music Business Buddy

By: Jonny Amos
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The Music Business Buddy is a podcast about the future of music careers.

Each episode explores how artists and creators are navigating today’s evolving music industry — from AI and streaming to publishing, sync licensing, branding and fan growth.

Featuring conversations with music executives, creatives, entrepreneurs and innovators, the show offers practical insights into how the modern music business really works.

The Music Business Buddy is hosted by award winning UK based music professional Jonny Amos. Author of The Music Business For Music Creators (Routledge, 2024), Jonny is a music industry consultant, artist manager, producer and educator.


© 2026 The Music Business Buddy
Economics Marketing Marketing & Sales Music
Episodes
  • Episode 99: Why India Is Becoming Music’s Next Global Powerhouse
    May 26 2026

    Royalties don’t disappear, they get stuck. When the data can’t identify you, the system can’t pay you, even if the money has been collected. That’s why I wanted to bring on Amit Dubey from Beat Street Music and Publishing in Mumbai, India; a specialist in the unglamorous back end of the music business - rights documentation, metadata accuracy, publishing administration, royalty tracking, and recovery.

    We dig into how India’s music rights ecosystem compares with the UK and US, starting with the basics: composition rights, sound recording rights, and usage. From there, Amit explains the real gap in India, not structure but execution. We talk IPRS membership, why many creators still misunderstand music publishing, and the three reasons royalties end up in a “black box”: unclear splits, poor metadata, and missing registrations. If you’ve ever wondered why a track can trend and still not pay properly, this conversation gives you a checklist mindset.

    We also look ahead at what could improve next: stronger reporting practices across radio, TV, OTT, and public performances, wider cue sheet adoption, and a culture of data discipline at the source. Amit breaks down Sangeet Dwar, India’s push towards a single licensing window for public performance, and we finish on how independent music is growing and how streaming economics and short-form platforms are reshaping creative choices. If you care about the Indian music industry, music publishing, copyright, and getting paid fairly from royalties, you’ll want this one.

    If it helps, subscribe, share it with one music creator, and leave a review telling us what topic you want next.

    https://beatstreetmusic.co

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    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

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    43 mins
  • Episode 98: Music Royalties Explained - Distribution vs Publishing
    May 19 2026

    Confusing distribution with publishing is one of the fastest ways to lose time, miss money, and second guess every release decision you make. I’m Jonny Amos - host of The Music Business Buddy and I’m stripping it back to basics so you can clearly separate what a music distributor does from what a music publisher does, without the jargon and without the myths.

    We start with the core distinction the industry actually cares about: the sound recording (master rights) versus the underlying song (composition copyright, meaning lyrics, melody, and harmony). From there, I explain how music distribution works in practice, from getting your recorded music onto Spotify, Apple Music and other streaming platforms, to why accurate metadata, credits, artwork and scheduling affect how you appear in searches, libraries and playlists. Distributors may offer extra services, but their main job is access and reporting for the master side.

    Then we move to music publishing, including why it’s even called “publishing” in the first place, what publishers do for songwriters, and why collection societies and PRO systems do not always catch everything without help. I break down the key publishing income streams, especially performance royalties and mechanical royalties, and I clarify the part that trips people up most: where streaming royalties sit, why both your distributor and PROs can be involved, and how the typical 80/20 split between recording and songwriting tends to work.

    If you found this useful, subscribe, share it with an artist friend who’s about to release music, and leave a review so more creators can find the show. What’s the one part of distribution or publishing you still want unpacked?

    Reach out to me !

    Support the show

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

    Show More Show Less
    16 mins
  • Episode 97: How Artists Build Real Fans In China (Platforms, Strategy & What Actually Works)
    May 12 2026

    China can look like the biggest opportunity in music and the easiest place to get lost. I sit down with Jonathan Heeter, who runs Middle8, an outsourced China division for Western labels and artists, to translate what actually works on the ground and what Western playbooks get wrong.

    We map the Chinese music streaming landscape through Tencent’s QQ Music ecosystem and NetEase Cloud Music, then dig into why discovery algorithms can feel more sophisticated while staying stubbornly opaque. The real unlock is measurement: when public streaming data is limited, engagement becomes the signal. Jonathan explains why comments on tracks matter, what “memetic behaviour” looks like across Chinese platforms, and how that turns into measurable fandom you can take to promoters and brands.

    From there we move into monetisation and deal structure. China’s music business often operates holistically, optimising total revenue across streaming, touring, brand partnerships and IP, rather than treating each income stream as a silo. We also get practical about sync licensing in China, why buyouts are common, and why commissioned brand integrations can be far more lucrative than chasing back-end pennies. Finally, we cover must-know platforms for music marketing in China, including Red Note (Xiaohongshu), WeChat, Bilibili and Weibo, plus the realities of expensive paid media and real-name verification rules.

    If you’re an artist, manager, label or publisher building a China strategy, this is your roadmap. Subscribe for more music business insight, share this with someone planning an international campaign, and leave a review with the one China question you still want answered.

    https://middle8.agency

    Reach out to me !

    Support the show

    Websites
    www.jonnyamos.com
    https://themusicbusinessbuddy.buzzsprout.com

    Instagram
    https://www.instagram.com/themusicbusinessbuddypodcast/
    https://www.instagram.com/jonny_amos/

    Email
    jonnyamos@me.com

    Show More Show Less
    48 mins
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