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The Neuro Experience

The Neuro Experience

By: Louisa Nicola & Pursuit Network
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Summary

 This podcast interviews the best experts in the world to bring emerging themes in athletic performance, neurology, sleep physiology and medicine. Louisa regularly consults for technology development companies, professional athletic organizations and consults with the biggest names in NBA, MLB and NFL. Louisa is on the scientific advisory board of Tonal, Hone Health, Klora and Momentous. Find Louisa on Instagram @louisanicola_© 2026 The Neuro Experience fb50c0a0-1108-11f1-b5c5-e19bc6fe60a8 Hygiene & Healthy Living Physical Illness & Disease
Episodes
  • 5 ONE MINUTE HABITS That REVERSE Brain Aging (Science Explained)

    5 ONE MINUTE HABITS That REVERSE Brain Aging (Science Explained)
    May 12 2026
    *Reduce your risk of Alzheimer's with my science-backed protocol for women 30+:*https://tinyurl.com/55c24w66 Most people think tracking your brain is science fiction. The truth is, the technology to measure your brainwaves, train your focus, and deepen your deep sleep already fits inside a sleek little headband and the woman who built it has been studying neuroplasticity since long before consumer neurotech existed. In this episode, I sit down with Ariel Garten, neuroscientist, psychotherapist, and co-founder of Muse, the brain-sensing wearable backed by the world's largest consumer EEG data set. We break down what brainwaves actually are, why your individual alpha peak frequency is one of the most underrated markers of cognitive aging, and how just five minutes of focused attention meditation per day can make your brain look 7.5 years younger. Ariel walks me through sleep spindles as the single greatest predictor of brain age, how the glymphatic system clears amyloid beta during deep sleep, and why hemispheric specialization shows up so differently in male and female anxiety. We also get into Muse's foundation brain model, novel biomarkers for Parkinson's and Alzheimer's, the digital sleeping pill, and her mission to make sure no one is jailed by the prison of their own mind. This conversation will change how you think about your brain, your sleep, and what cognitive longevity actually requires. Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ *TOPICS DISCUSSED*(00:00:00) Intro: Inside the Brain Sensing Headband Changing Neuroscience (00:05:17) What an EEG Actually Measures and Your Brainwaves Explained (00:13:20) Alpha Waves, Flow State, and Why It's Easier to Reach Than You Think (00:23:11) Peak Alpha Frequency: The Refresh Rate of Your Brain (00:29:25) The Meditation Study That Made Brains Look 7.5 Years Younger (00:38:30) Sleep Spindles: The Single Greatest Predictor of Brain Age (00:43:30) Deep Sleep, Delta Waves, and the Glymphatic Power Wash (00:48:11) Muse's Digital Sleeping Pill and Deep Sleep Boost (01:01:21) fNIRS, Blood Flow Training, and the Athena Owl Experience (01:04:23) The Foundation Brain Model and Novel Biomarkers for Alzheimer's _______ *Thank you to our sponsors*Function Health: https://www.functionhealth.com/louisanicolaTimeline: https://www.timeline.com/partners/neuro-athleticsJones Road Beauty: https://www.jonesroadbeauty.com and use code NEUROLifeboost Coffee: https://lifeboostcoffee.com/ and use code NEURO for 10% offMomentum: https://momentumshake.com/neuro Get Free Welcome Kit + Travel Collection — $70 valueIQBARS: https://www.eatiqbar.com/ _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention.If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0Instagram: https://www.instagram.com/louisanicola_/Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 8 mins
  • The 5-Minute Habit That REVERSES Brain Aging (Science Explained)

    The 5-Minute Habit That REVERSES Brain Aging (Science Explained)
    May 12 2026
    Most people think tracking your brain is science fiction. The truth is, the technology to measure your brainwaves, train your focus, and deepen your deep sleep already fits inside a sleek little headband and the woman who built it has been studying neuroplasticity since long before consumer neurotech existed. In this episode, I sit down with Ariel Garten, neuroscientist, psychotherapist, and co-founder of Muse, the brain-sensing wearable backed by the world's largest consumer EEG data set. We break down what brainwaves actually are, why your individual alpha peak frequency is one of the most underrated markers of cognitive aging, and how just five minutes of focused attention meditation per day can make your brain look 7.5 years younger. Ariel walks me through sleep spindles as the single greatest predictor of brain age, how the glymphatic system clears amyloid beta during deep sleep, and why hemispheric specialization shows up so differently in male and female anxiety. We also get into Muse's foundation brain model, novel biomarkers for Parkinson's and Alzheimer's, the digital sleeping pill, and her mission to make sure no one is jailed by the prison of their own mind. This conversation will change how you think about your brain, your sleep, and what cognitive longevity actually requires. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+: https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: Inside the Brain Sensing Headband Changing Neuroscience 05:17 What an EEG Actually Measures and Your Brainwaves Explained 13:20 Alpha Waves, Flow State, and Why It's Easier to Reach Than You Think 23:11 Peak Alpha Frequency: The Refresh Rate of Your Brain 29:25 The Meditation Study That Made Brains Look 7.5 Years Younger 38:30 Sleep Spindles: The Single Greatest Predictor of Brain Age 43:30 Deep Sleep, Delta Waves, and the Glymphatic Power Wash 48:11 Muse's Digital Sleeping Pill and Deep Sleep Boost 01:01:21 fNIRS, Blood Flow Training, and the Athena Owl Experience 01:04:23 The Foundation Brain Model and Novel Biomarkers for Alzheimer's _______ Thank you to our sponsors Function Health: https://www.functionhealth.com/louisanicola Timeline: https://www.timeline.com/partners/neuro-athletics Jones Road Beauty: https://www.jonesroadbeauty.com and use code NEURO Lifeboost Coffee: https://lifeboostcoffee.com/ and use code NEURO for 10% off Momentum: https://momentumshake.com/neuro Get Free Welcome Kit + Travel Collection — $70 value IQBARS: https://www.eatiqbar.com/ _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 8 mins
  • How THIS Founder Built a $150M Brand Without Any Funding

    How THIS Founder Built a $150M Brand Without Any Funding
    May 5 2026
    Most people think building a billion-dollar consumer brand requires a Stanford MBA, a celebrity co-sign, and a war chest of venture capital. The reality is messier. The person making that case mixed nootropics in his college dorm room, helped his paralyzed best friend find his edge again with the same compounds, and turned a piece of gum into one of the fastest-growing functional brands in America. In this episode, I sit down with Kent Yoshimura, neuroscientist, martial artist, muralist, and co-founder of Neuro Gum. We break down why the founder's identity matters more than the ingredient list, why cold compression makes most creatine gummies a scam, and why nano-influencers will quietly outperform every Kardashian-tier post by 2027. Kent also opens up about the trademark lawsuit that nearly killed the company, the Daniel Lubetzky DM that ended a war of attrition in a single message, the 25,000-creator Discord running Neuro's TikTok flywheel, the $10 million raise that built the team, and what he would do with $10,000 if he had to start a brand over today. This conversation will completely change how you think about cognitive performance, founder credibility, and what it takes to build a brand people trust over an algorithm. Reduce your risk of Alzheimer's with my science-backed protocol for women 30+: https://go.neuroathletics.com.au/youtube-sales-page Subscribe to The Neuro Experience for evidence-based conversations at the intersection of brain science, longevity, and performance. _____ TOPICS DISCUSSED 00:00 Intro: Mixing Supplements in a Dorm Room and the Birth of Neuro Gum 04:27 Martial Arts, Triathlon, and What Elite Sport Teaches You About Business 14:08 Ryan's Snowboarding Accident and the Accessibility Mission 24:03 Cold Compression, Why Creatine Gummies Are a Scam, and the Melatonin Myth 30:23 The 2020 Inflection Point: CVS, Shark Tank, and Joe Rogan 31:23 The TikTok Playbook: Posting Every Day for a Year With No Agency 42:19 The 25,000-Creator Community and Paying Out a Quarter Million a Month 46:27 The $300 Million Lawsuit and the Daniel Lubetzky DM That Saved Neuro Gum 53:11 Why Red Bull's Dietrich Mateschitz Is Kent's Hero 1:00:17 AI, One-Person Billionaires, and Why Humanity Is the New Commodity 1:03:44 First Principles for Anyone Starting a Brand Today 1:08:40 The End of Mega-Influencers and the Rise of Nano Trust 1:09:49 What He Would Do With 10,000 Dollars to Start a Brand Today _______ Thank you to our sponsors Pulsetto: https://pulsetto.tech/pages/NEURO or use Code NEURO for some off your order Huel: https://www.huel.com/neuro use promo code NEURO for 15% OFF (New Customers, Min. $75 purchase) KetoneIQ: https://ketone.com/NEURO for 30% OFF DailyBasis: https://www.dailybasislife.com/NEURO for 50% off first month _______ I’m Louisa Nicola - clinical neurophysiologist - Alzheimer’s prevention specialist - founder of Neuro Athletics. My mission is to translate cutting-edge neuroscience into actionable strategies for cognitive longevity, peak performance, and brain disease prevention. If you're committed to optimizing your brain- reducing Alzheimer’s risk - and staying mentally sharp for life, you’re in the right place. Stay sharp. Stay informed. Join thousands who subscribe to the Neuro Athletics Newsletter → https://bit.ly/3ewI5P0 Instagram: https://www.instagram.com/louisanicola_/ Twitter : https://twitter.com/louisanicola_ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 12 mins
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