The New Affiliate Landscape in Canada’s Gaming Industry
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The New Affiliate Landscape in Canada’s Gaming Industry
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Before ironing his dress shirts and (crying while) filling up the vehicle with petrol for the road trip to Toronto and the SBC Summit Canada, Steve McAllister virtually visited one of the panels for this week’s gathering of the Canadian gaming industry for a new episode of the Gaming News Canada Show presented by Bede Gaming.
Joining McAllister to provide a sneak peek at their Brick by Brick: The construction of a new affiliate landscapediscussion Wednesday afternoon were Bet99 head of affiliate marketing Andrew Garven, Linemate co-founder Calvin Konya, Hot Takes Sports CEO Tyler Amirault and former Game Lounge director of casino Keith Geary. Among the topics du jour was examining the changing landscape around affiliates over the four-plus years of legal, regulated sports betting and online gaming in Ontario and the lessons that could/should be applied to the incoming open market in Alberta this summer.
The panel also looked at the evolving relationship between operators and affiliates, and also discussed what’s on their To Do list over the next two days at the Metro Toronto Convention Centre.
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