The Persuasion Occasion cover art

The Persuasion Occasion

The Persuasion Occasion

By: Perkins Coie LLP
Listen for free

Welcome to the Persuasion Occasion.

Hosted by Ashurst Perkins Coie Consumer Products and Services litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations. The discussions are not limited to the legal realm, as success demands incorporating teachings from a breadth of perspectives. David, a baby boomer, and Jasmine, a millennial, enhance the discussions with their multigenerational perspectives.

Episode guests include negotiators and behavioral scientists. They provide practical advice, real world examples, and thoughtful strategies for surmounting the inevitable hurdles encountered in the worlds of litigation, business, and life.

At the end of the day, isn’t life a series of disputes and negotiations? Legal professionals, industry leaders, or simply those with curious minds are invited to join David and Jasmine in these explorations.640454 Economics Political Science Politics & Government
Episodes
  • The Emotions of Negotiation with Attia Qureshi

    The Emotions of Negotiation with Attia Qureshi
    Jun 30 2026
    The Emotions of Negotiation with Attia Qureshi

    David and Jasmine discuss the emotions of negotiating with Attia Qureshi, negotiation expert and author of Never Settle. Attia is a negotiation expert who has advised Fortune 500 executives, taught at institutions including MIT and the University of Michigan, and worked with leaders navigating complex, high-stakes conversations. She brings a practical and human-centered approach to negotiation by combining proven strategies with emotional awareness and relationship-building.

    Attia shows how successful negotiation is not just about winning an argument but understanding people, managing emotions, and building trust. She explains how preparation, curiosity, reciprocity, and small everyday interactions can strengthen relationships and improve outcomes. Attia also shares how anyone can build negotiation skills through practice, resilience, and the confidence to ask for more.


    https://perkinscoie.com/insights/publication/settlement-counsel-services
    Show More Show Less
    1 hr and 9 mins
  • Emotional Rescue: Max Bevilacqua and the Power of Human Connections in Negotiations

    Emotional Rescue: Max Bevilacqua and the Power of Human Connections in Negotiations
    Jun 4 2026
    David and Jasmine discuss the emotions of negotiating with Max Bevilacqua, founder and chief negotiating officer of Mindful Negotiating, a consulting and training firm for high-powered leaders. Max has trained Fortune 100 executives, U.S. Army Special Forces, and legal professionals, and he has taught negotiation at Harvard Law School and the Fletcher School of Law and Diplomacy. He brings a highly relational and human-centered perspective to persuasion and advocacy. Max shows how influence often comes through listening, curiosity, emotional awareness, and the ability to de-escalate tension. He describes how successful negotiators are not simply skilled arguers but people who understand how emotions, identity, trust, and human connection influence outcomes.

    https://perkinscoie.com/insights/publication/settlement-counsel-services
    Show More Show Less
    1 hr and 19 mins
  • Gitane De Silva | Negotiating Trade Agreements

    Gitane De Silva | Negotiating Trade Agreements
    Apr 7 2026
    David and Jasmine speak with Gitane De Silva, formerly Alberta’s senior representative to the United States and CEO of the Canada Energy Regulator, with deep experience in international negotiations and Canada–U.S. relations. Gitane describes how international diplomatic negotiations are unique but also how the techniques and strategies share many similarities with legal and business negotiations.

    The conversation breaks down how complex negotiations work, from trade agreements to energy policy, and the level of precision, patience, and stakeholder alignment required. It also explores the shift toward more protectionist, country-first strategies and how that is changing global dealmaking.A core theme is that successful negotiation comes down to trust, emotional control, and understanding the other side’s motivations. Practical techniques are shared for staying composed, avoiding escalation, and finding common ground in difficult conversations.

    The episode also highlights how cultural differences influence negotiation styles and why adapting language and perspective is key to influencing outcomes. At its core, persuasion is human, and those who can connect, listen, and stay grounded tend to achieve better results.

    https://perkinscoie.com/insights/publication/settlement-counsel-services
    Show More Show Less
    53 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet