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The Pet Photographers' Journal

The Pet Photographers' Journal

By: Ina J Photography
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Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.Copyright 2026 Ina J Photography Art Economics Marketing Marketing & Sales
Episodes
  • Why doing more isn't getting you booked

    Why doing more isn't getting you booked
    Jun 22 2026

    If you've ever felt like you're posting and posting and still staring at an empty calendar, this one's for you.

    In this episode I'm sharing a small change to the podcast (more solo episodes, and moving to fortnightly), and why that decision is actually the exact lesson I want to talk about: doing more isn't what gets you booked. Doing the right things, on purpose, is.

    I break down the difference between passive marketing (your social media, your blog, your SEO) and active marketing (campaigns that actually create a reason to book), and I walk you through a real campaign I'm running in my own studio right now, Dogs of the Season.

    I'm also launching a new segment called Off the Record. If there's something you're stuck on, send me an anonymous voice note and I'll coach you through it on air.

    In this episode:

    • Why posting more often isn't the same as being booked
    • Passive vs active marketing, and why you need both
    • The Dogs of the Season campaign, start to finish
    • How a 12-month marketing calendar lets you plan once and repeat
    • Why marketing now is what fills your spring and autumn seasons
    • One active campaign to plan this week

    Work with me in the mastermind

    The mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset.

    Click here for more info: The Consistent Bookings Mastermind

    📲 Connect with Ina

    Instagram: @inaj.thepetphotoceo

    Drop me a voice note or DM on instagram for the "Off the Record Segment".

    Email: ina@inajphotography.com

    Free Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-audit

    Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer
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    23 mins
  • How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)

    How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)
    Jun 15 2026
    Have you ever scrolled past a shelter dog and thought "that photo doesn't do them justice"? Adam Goldberg had the same thought, and he did something about it.Adam is the founder of AGold Photos and the creator of Second Shot, a mission-driven adoption photography programme placing professional photographers inside shelters to give animals a real chance at being seen. What started as weekend volunteering has grown into a network spanning five shelters across the US, with a goal of reaching 50 in the next three years.In this episode, Adam shares the full story of how Second Shot came to life, how the model actually works, and what he's looking for in photographers who want to get involved.What We CoverHow Adam's photography career started inside a shelter and why he never really leftThe transition from shoot-and-burn events to IPS studio and what he learned the hard wayWhy he walked away from private clients to focus solely on shelter photographyWhat a Second Shot session looks like from start to finish, including how he photographs up to 50 animals a weekThe three-person system he uses to keep sessions efficient and stress-free for the animalsHow brand sponsorships fund the whole programme so shelters get the work for freeWhat he looks for in associate photographers and what the pilot programme involvesThe tools and workflow that make the volume manageable (including AI editing)Where Second Shot is headed and how you can apply to be part of itAbout Adam GoldbergAdam Goldberg is a professional pet photographer and the founder of AGold Photos, based in Tampa, Florida. He is also the creator of Second Shot, a programme that partners with animal shelters and brands to fund and produce professional photo sessions for adoptable animals. Adam has been photographing shelter animals for 10 years and has raised over $250,000 for animal charities through his work.Links and Resources MentionedApply to be a Second Shot associate photographer: secondshotpet.comAdam on Instagram: @agoldphotoAdam's email: adam@secondshotpet.comEvoto AI editing software: Use Discount Code ADAM15 for 15% off on annual subscription plans and 20% off on 200 credits pay-as-you-go. Sign up using this link https://link.evoto.ai/goldberg💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.comFree Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer
    Show More Show Less
    41 mins
  • One Year In and the 4 Bottlenecks Keeping Pet Photographers Stuck

    One Year In and the 4 Bottlenecks Keeping Pet Photographers Stuck
    Jun 9 2026
    In one week, it will be a year since I released the very first episode of The Pet Photographers' Journal. I honestly didn't know if I'd still be here doing this. I didn't know if I'd stay consistent. I didn't know if it would matter to anyone.But here we are. Over 5,000 downloads later, and I get messages from photographers telling me these episodes have genuinely helped their businesses. That means everything.This episode is a little different. I want to mark the milestone, share some of what's happened in the last twelve months, including some wins from photographers I've worked with, and then get into something practical. Because after a year of working with pet photographers through workshops, one-on-one coaching, and the Consistent Bookings Mastermind, I've seen the same underlying problem show up again and again: inconsistent bookings.But this problem doesn't always come from the same place. And if you're trying to fix the wrong bottleneck, you'll keep spinning your wheels.So today I'm walking you through the four bottlenecks I see most often, and how to figure out which one is yours.A note before we dive in: this episode was recorded during a hard personal time. My dog James was diagnosed with cancer, and stepping back from parts of the business while navigating that has been genuinely tough. I mention it briefly in the episode. Thank you to everyone who reached out with kind messages. It has meant more than I can say.Resources mentioned:Take the free Consistent Bookings Audit (takes about 5 minutes, gives you a personalised result) → https://www.inajphotography.com/consistent-booking-auditConsistent Bookings Mastermind (six-month small group program) → https://www.inajphotography.com.au/consistent-bookings-mastermindEp. 9 — Why Your Bookings Are Inconsistent (And It's Not What You Think) → https://open.spotify.com/episode/5mUVzPbNGALeVcKvGUDKlFS2 Ep. 6 — From Overwhelmed with Marketing to Fully Booked for Spring with Sharon Canovas → https://open.spotify.com/episode/4LC6bhrtoIgx1RCKXG4IYHS2 Ep. 13 — From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story → https://open.spotify.com/episode/5C9OWzfPhdsE8x8x3IuXeY💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.comFree Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer
    Show More Show Less
    18 mins
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