Most practices don't think about physician recruitment until they're overwhelmed, and that's exactly when mistakes happen.

In this episode, Zed and Paul sit down with Brent Barnacle, VP of Physician Recruitment at IPL Health Staffing, to break down why hiring a "warm body" costs more than leaving a seat empty.

From targeting passive candidates to aligning your team's culture before the first interview, Brent shares what separates practices that retain great providers from those stuck in a revolving door.

Connect with Brent on LinkedIn: https://www.linkedin.com/in/brent-barnacle-a98b6329/

Learn about ASCENT: https://www.askascent.com/

Most practice leaders end up wearing too many hats—not because they want to, but because the system around them makes it unavoidable.

In this episode, Paul and Zed sit down with ENT physician and CEO of Physicians Angels, Dr. Afser Shariff, who shares how to build smarter systems, delegate effectively, and use AI and external teams to free yourself from the daily grind. Learn what leadership can actually look like when you finally stop doing everything yourself.

Physicians Angels: https://physiciansangels.com/

Learn about ASCENT: https://www.askascent.com/

Most practices underestimate the power of follow-up. In this episode, Zed and Paul sit down with James Benson, founder of QM2 Solutions and a former ENT practice administrator, to uncover why consistent patient re-engagement isn't just good service — it's a major growth driver.

James shares insights from 25 years in the ENT space, revealing how many practices unintentionally lose patients simply because they don't reach back out. If your practice is stuck chasing new patients while missing opportunities with the ones you've already helped, this episode will change how you think about follow-up — and the opportunity it represents.

QM2 Solutions: https://www.qm2solutions.com/

ASCENT: https://www.askascent.com/