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The Pulp Writer Show

The Pulp Writer Show

By: Jonathan Moeller
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 Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes.Copyright Jonathan Moeller Art Economics Leadership Literary History & Criticism Management & Leadership
Episodes
  • Episode 296: Eight Ebook Formatting Errors Readers Hate And How To Fix Them

    Episode 296: Eight Ebook Formatting Errors Readers Hate And How To Fix Them
    Mar 30 2026
    In this week's episode, we take a look at eight common ebook formatting errors and how to correct them. This coupon code will get you 25% off the ebook of Ghost Exile: Omnibus One at my Payhip store: EXILE25 The coupon code is valid through April 6, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 296 of The Pulp Writer Show. My name is Jonathan Moeller. Today is March 27th, 2026 and today we are looking at eight ebook formatting problems that readers hate and how to fix them. Before we get into our main topic, we'll have Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. So let's start off with Coupon of the Week. This week's coupon code will get you 25% off the ebook of Ghost Exile: Omnibus One at my Payhip store. That coupon code is EXILE25. And as always, you can get the coupon code and the links to my Payhip store in the show notes. This coupon code will be valid through April 6th, 2026. So if you need a new ebook as we leave winter and head into spring, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. As of this recording, I am currently 97,000 words into Blade of Wraiths, and I'm hoping to get to the 100,000 word mark by the end of today. You will note that if you read the first three books in the series, this will make it longer than the first three by good bit, which is part of the reason why it's taking so long. I was hoping to have it published by now, to be honest, but between the length and the variety of things I've had to do in real life before I can get to writing have slowed me down a bit. I have made progress and I am hoping to finish the rough draft before the 31st, if all goes well. Then it will be time to write a tie-in short story that newsletter subscribers will get for free when Blade of Wraiths is published, and then on to editing. So I'm hoping to have the book out in the second half of April, if all goes well and the creek doesn't rise, so to speak. I'm also 12,000 words into Dragon Mage, which will be the sixth book in the Rivah Half-Elven Thief series. I'm hoping that will be out in May because that will become the main project once Blade of Wraiths is finished. In audiobook news, as I mentioned before, recording of Blade of Storms (as excellently narrated by Brad Wills) is complete. I think as of right now, you can get it at my Payhip store, Google Play, and Kobo. Audible, Amazon, Apple, and a few of the other major stores should hopefully be coming along before too much longer. Recording is done on Wizard Assassin, which you may recall is the fifth book in the Rivah series, and that is narrated by Leanne Woodward. We just have to proof that, and then it'll be time to submit it for processing at the stores. So hopefully you'll be able to get your hands on that before too much longer. I believe next week, Hollis McCarthy will start recording on Cloak of Illusion, the 12th book in the Cloak Mage series. Since a few people have asked about this, I thought I'd mentioned here there will be a Cloak Mage: Omnibus Four in audio that will combine Cloak of Embers, Cloak of Titans, and Cloak of Illusion. I will probably start working on that one month after Cloak of Illusion comes out in audio. So that will probably be along sometime this summer, if all goes well. So that's where I'm at on my current writing, publishing, and audiobook projects. We've got good things coming up for you soon. 00:03:18 Main Topic: ebook Formatting That Readers Hate Now let's move on to our main topic this week, and it's something I have quite a bit of experience with, I have to say, is ebook formatting that readers hate. Today, we're going to talk about issues with ebook formatting, a topic that people have very strong opinions about. I am going to talk about eight issues in particular and then discuss how we can fix or prevent or best of all, avoid them. First of all, what do we mean by ebook formatting? Formatting is the term to describe the layout, text, and images of the book. Back in the print book days, this was a complicated but fairly fixed thing. In the very old days, you would have to lay it out the books manually. A few decades ago, they had programs like QuarkXPress and Adobe InDesign where you could use these software applications to prepare finished files for sending to the printer to be printed as books. But nowadays, in an age where books are electronic files read on dozens of possible devices and apps, it's much more difficult to predict every possible thing that can go wrong with formatting. For example, with a print book in the old days, you would set the layout, and that is the way the layout would look. Every single book (ideally) printed would look the same. But in the modern age, if you have an ebook, it could be read on a Kindle, a Kindle Color, the Kindle app on the phone,...
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    19 mins
  • Episode 295: Five Bookbub Tips For Indie Authors

    Episode 295: Five Bookbub Tips For Indie Authors
    Mar 23 2026
    In this week's episode, I share five tips for getting the most out of Bookbub Ads. This coupon code will get you 50% off the audiobook of Wizard-Thief, Book #2 in the Half-Elven series, (as excellently narrated by Leanne Woodward) at my Payhip store: THIEF50 The coupon code is valid through March 30, 2026. TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 295 of The Pulp Writer Show. My name is Jonathan Moeller. Today is March 19th, 2026, and today we're looking at five tips for setting up BookBub ads for indie authors. We will also take a look at my current writing projects and do Coupon of the Week. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Wizard-Thief, Book Two in the Half-Elven Thief series (as excellently narrated by Leanne Woodward) at my Payhip store. That code is THIEF50. As always, you'll be able to see the coupon code and link to the Payhip store in my show notes. This coupon code will be valid until March 30th, 2026 so if you need a new audiobook this winter, we have got you covered. Now let's have an update on current writing, publishing, and audiobook projects. Progress has not been as fast on Blade of Wraiths as I would have liked just because I've had so much stuff in real life that has taken priority lately. I'm still at 73,000 words, which puts me on Chapter 12 of 21 in my outline, so I'm over halfway through the rough draft. As has often been the case recently, the final draft will have more chapters than the rough draft because I tend to write longer chapters but the readers prefer shorter chapters, so I will split the longer chapters into shorter chapters. The final draft will probably have around 30, maybe 35 chapters, depending on how I split things up. But based on my outline, I am over the halfway point, so that is a good feeling. I am also 8,000 words into Dragon-Mage, which will be the sixth book of the Half-Elven Thief series with Rivah. I'm hoping I can get, despite delays, I'm hoping I can get Blade of Wraiths out in April and Dragon-Mage out in May, but we will see how the rest of this month goes. In audiobook news, Blade of Storms has finished recording (by Brad Wills), and it's a great audiobook. I'm looking forward to sharing it with you all. Currently, as of this recording, it is on Payhip, Google Play, and Kobo, but it should be showing up on the other audiobook stores before too much longer. Since Coupon of the Week was for Wizard-Thief, it's a good time to mention that Leanne Woodward is currently recording the fifth book in the series as an audiobook, Wizard-Assassin. We hope to have that out sometime in April, if all goes well. So that's where I'm at with my current writing, publishing, and audiobook projects. 00:02:33 Main Topic of the Week: BookBub Ads For Indie Authors Now let's move on to our main topic this week, five tips for setting up BookBub ads for indie authors. Lately, I have been doing a lot more with BookBub ads than I have in the past because as I've mentioned before on the show, Facebook ads have declined in effectiveness and quality a great deal because there's so much AI slop on the platform and because Meta insists on putting the AI slop into the targeting of the ads, which makes them much, much less effective. Despite all the testing I've done since I stopped using Facebook ads in October, I have not gotten good results. I stopped using Facebook ads most of the time in October. I still occasionally do boosted posts for things like book announcements and maybe audiobook announcements, but the traditional targeted ad campaigns have become so much less effective with the Advantage Plus targeting that Meta uses. The idea behind that is that it bases the targeting off the ad off the text you put in the ad as opposed to letting you manually select targets. In theory, this sounds good. In practice, the targeting is just not good and doesn't work. So I've mostly stopped using Facebook ads and have switched more efforts to BookBub ads and Amazon ads, which is why we are talking about this now. So to start off, what are BookBub ads? BookBub is a book newsletter service that people sign up to receive in their email inbox. They can pick which categories they receive in the newsletter, such as romance, fantasy, science fiction, nonfiction, and so forth. The newsletter itself focuses on book deals or new releases and the bottom of each one has a small ad space that people can make a bid to be featured on. Unlike Facebook ads, for example, you're directly reaching an audience that wants ads about discounted books and are eager to learn about new releases and good deals, but let's be honest, mostly good deals. BookBub ads are a separate entity from BookBub Featured Deals. Anyone can make regular BookBub ads without being accepted like you have to for a Featured Deal. I'm not going to talk about the process of getting a Featured Deal in this episode, although...
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    15 mins
  • Episode 294: Winter 2025/2026 Movie Review Roundup

    Episode 294: Winter 2025/2026 Movie Review Roundup
    Mar 16 2026
    In this week's episode, I look back at the movies and streaming shows I watched over winter 2025/2026 Instead of Coupon of the Week, you can get SILENT ORDER: OMNIBUS ONE for free at my Payhip store at this link until March 31st: https://payhip.com/b/lhCyU TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 294 of The Pulp Writer Show. My name is Jonathan Moeller. Today is March the 13th, 2026 and today we are looking at my movie and streaming TV show reviews for Winter 2025 and 2026. We'll also have Coupon of the Week and an update on my current writing, publishing, and audiobook projects. Before we get into all that, let's start off with Coupon of the Week. Actually, we are not going to have Coupon of the Week this week because originally I scheduled a Coupon of the Week for Silent Order: Omnibus One to get you 25% off it. However, I was able to get a BookBub Featured Deal to give away Silent Order: Omnibus One for free on the 17th. So instead, the episode description will just have a link to where you can get Silent Order Omnibus One for free at my Payhip store. Next week, regular Coupon of the Week will return. Now for an update on my current writing, publishing and audiobook projects. As of this recording, I am about 51,000 words into Blade of Wraiths. I had hoped to be a little further at the end of this week, but there was quite a bit of real life stuff to do this week that took up a lot of time. I didn't make quite as much progress as I had hoped, but I did make some progress, so that's good. I'm still hoping to have the book out in April if all goes well, but we will see. I'm also 5,000 words into Dragon-Mage, which will be the sixth book in the Rivah Half-Elven Thief series (six of nine planned). That hopefully will be out in May if all goes well. In audiobook news, the main recording on Blade of Storms (as excellently narrated by Brad Wills) is finished. Just have some proofing to do yet and then get through processing. Then hopefully the audiobook should be available on all platforms by next month. Recording is also underway for Wizard-Assassin, the fifth book in the Rivah Half-Elven Thief series. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:00 Main Topic: Movie/TV Show Review Roundup Now let's move on to our main topic this week, my movie roundup. Spring is near, so it's time for my Winter 2025/ 2026 Movie Review Roundup. I admit this is a bit shorter than my usual movie roundups because for a couple of months I didn't see anything I really felt like writing about. Not in a bad way or depressed sort of way, but I just didn't see anything I felt interested enough to write about, whether good or bad. The new year brought new movies to watch and now we have enough for a Movie Review Roundup. As always, the movies and shows are in order from my least favorite to my most favorite. The reviews are based on nothing objective, but only my own thoughts and opinions. First up is Operation Fortune, which came out in 2023. This is a Guy Richie action comedy with Jason Statham in the lead, which probably describes all you need to know about it. Like if you say the phrase "Guy Richie Action Comedy with Jason Statham in the Lead", this would be the movie that popped into your head. Statham plays Orson Fortune, an elite special forces operative. When a mysterious device is stolen by terrorists, the UK government sends Fortune to retrieve it. Fortune teams up with a group of specialists and then sets out to punch bad guys and save the day. Some good action sequences, some funny bits, and Hugh Grant was hilarious as the evil arms broker billionaire, but definitely a paint by number action movie. Enjoyable to watch, but nothing deep. Overall Grade: C Next up is Legend, which came out in 1985. This is a very weird movie told as sort of an '80s style dark fairy tale. The premise is that the Lord of Darkness wants to destroy all light (as lords of darkness are wont to do). But to do that, he needs to kill a pair of unicorns. He sends his goblin minions to do the deed. Meanwhile, Princess Lili is in love with Jack, a forest child who lives in harmony with various elves and dwarves and other natural creatures. When the goblins kill one of the unicorns and take the other back to Darkness's subterranean fortress, Jack and Lili have to team up to rescue the last unicorn and defeat Darkness. The creature work and all the puppets and suchlike look amazing. Poor Tim Curry delivered an excellent performance under that mountain of prosthetics he had to wear as Darkness. That said, I don't think Tom Cruise had quite learned how to act yet, and I'm afraid he kind of stood around with a blank expression most of the time. So I'd say Legend is an interesting fantasy classic, but definitely very niche. Overall Grade: B- Next up is Anaconda, which came out in 2025. This is a very meta, bonkers, and yet nonetheless entertaining comedy movie. It ...
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    15 mins
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