The STR Tax Loophole That Could Save Your Homeowners $100,000 — And Win You More Clients
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Summary
If you want to increase your revenue, automate your day to day operations and spend more time with your kids: http://strsecrets.com/implement
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Most property managers and co-hosts pitch homeowners on management fees.
Mike Reilly pitches them on $100,000 in tax savings. And it closes more deals than anything else.
In this Portfolio Clinic training, Mike breaks down the STR tax loophole — why it works, who qualifies, and exactly how to use it to attract high-income homeowners and win management contracts.
This is not investment or tax advice. But it is the most powerful conversation you can have with a prospective homeowner — and most co-hosts and property managers are never having it.
In this training Mike covers:
- Why taxes are the #1 expense for every high-income W2 earner and business owner
- How a doctor making $375K in California goes from a $145K tax bill to a $47K tax bill — with one STR
- What a cost segregation study is and how it accelerates depreciation in year one
- The two requirements to qualify for the STR loophole: 7-day average stay and 100+ hours of material participation
- Why 90% of CPAs don't know this loophole exists — and how to help your homeowner educate theirs
- The exact conversation flow to have with prospective and new homeowners
- How Mike charges a $20-25K consulting and design fee upfront — then takes over management in year two
- Real results: one homeowner got $80K back this year, another got $60K last year
- How to structure the deal so the homeowner qualifies AND you get the management contract
- What to do with a cost segregation study if the homeowner wants to be fully passive
- How to handle depreciation recapture and when to recommend a 1031 exchange
This is one of the highest-leverage strategies a co-host or property manager can learn right now.
Want help implementing this in your business?
Go to: https://strsecrets.com/implement
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Timestamps:
0:00 - Why Taxes Are Your Homeowner's Biggest Expense
3:20 - The Math: How a Doctor Paying $145K in Taxes Can Change Everything With One STR
6:00 - What Is a Cost Segregation Study and Why Every Homeowner Needs One
8:30 - How Much Can You Depreciate in Year One? (The 25% Rule)
10:00 - The Two Tests to Qualify for the STR Loophole
12:00 - Running the Numbers: From $145K Tax Bill to $47K With One Property
14:30 - The Exact Conversation to Have With Every Prospective Homeowner
16:30 - How to Charge a Consulting Fee and Design Fee Upfront
18:00 - Real Results: $80K Back This Year, $60K Last Year
19:30 - What If the Homeowner Wants to Be Fully Passive?
21:00 - Depreciation Recapture and When to Recommend a 1031 Exchange
22:00 - Q&A: Cost Seg on an Existing Property, Passive Losses and More