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The Show Must Go On Sale!

The Show Must Go On Sale!

By: SpotCo & Broadway Podcast Network
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About this listen

 More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained.SpotCo & Broadway Podcast Network Art Economics Entertainment & Performing Arts Marketing Marketing & Sales
Episodes
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    #10 - How to keep surprising Broadway — and how to keep Broadway surprising — with Kevin McCollum
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