The Show Must Go On Sale! cover art

The Show Must Go On Sale!

The Show Must Go On Sale!

By: SpotCo & Broadway Podcast Network
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More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained.SpotCo & Broadway Podcast Network Art Economics Entertainment & Performing Arts Marketing Marketing & Sales
Episodes
  • #11 - Gateway To Broadway — with Lauren Fitzgerald

    #11 - Gateway To Broadway — with Lauren Fitzgerald
    May 22 2026
    Without young theater fans today, there is no Broadway tomorrow! Lauren Fitzgerald, the VP of marketing at New 42 and the New Victory Theater, talks about how she manages to convince children to sit in the dark and listen to a story... and why it sets the stage for a lifetime of theatergoing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • #10 - How to keep surprising Broadway — and how to keep Broadway surprising — with Kevin McCollum

    #10 - How to keep surprising Broadway — and how to keep Broadway surprising — with Kevin McCollum
    Mar 27 2026
    From living on Avenue Q to (not) paying Rent in the East Village to hanging out In The Heights, Kevin McCollum has produced as many Broadway hits as New York has neighborhoods. Kevin sits down with SpotCo co-founder Tom Greenwald to discuss the difference in marketing an original show versus a jukebox show, what it’s like to watch a hit come out of nowhere, and why Tony loser Something Rotten is in some very impressive company. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • #9 - Working your way up the showbiz ladder, with Sammy Lopez

    #9 - Working your way up the showbiz ladder, with Sammy Lopez
    Mar 6 2026
    Ad guy, digital marketer, co-producer, producer -- Sammy Lopez has done it all on Broadway, pretty much. Sammy sits down with SpotCo co-founder Tom Greenwald to discuss his theatrical journey, the marketing lessons he's learned along the way, and the exciting new projects he's got coming up. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 mins
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