The Stop-Out Goldmine — Winning the 42 Million Adults Who Started College and Never Finished
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The Stop-Out Goldmine — Winning the 42 Million Adults Who Started College and Never Finished
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There are 42 million Americans walking around right now with college credits and no degree. Fewer than 3% of them re-enrolled last academic year. That is the largest, most underserved enrollment opportunity in the country, and almost no trade school is marketing to it.
In Episode 14 of Enrollment Playbook by CMP, Michael Gonzalez and Andrea Gonzalez break down why career colleges are uniquely positioned to win the stop-out market, and the three-step playbook we run for clients targeting this audience.
The demand side is wild. The American Journal of Medicine and AMN Healthcare report supply shortfalls of 17 to 29 percent for allied health roles in high-demand metro markets. BLS projects healthcare will add about 1.8 million jobs through 2032, the fastest-growing sector in the economy. The jobs are there. The people aren't.
Here is what works:
- A dedicated stop-out landing page, not your generic program page
- Adult-focused creative — faces in their late 20s and 30s, not 18-year-olds
- A 48-hour transcript review as your lead magnet
#EnrollmentPlaybook #TradeSchoolMarketing #CareerCollegeMarketing #VocationalEducation #AlliedHealth #EnrollmentStrategy #CollegeMarketingPros #AdultLearners #EnrollmentCliff #StopOuts