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The Super Human Life

The Super Human Life

By: Frank Rich
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Welcome to "The Super Human Life Podcast," your ultimate resource for men seeking to level up in the five key areas of life: faith, fitness, finance, family, and freedom. Join your host, Frank Rich, a former bodybuilder, entrepreneur, and esteemed men's coach, as he embarks on a mission to help men unlock their full potential. In this groundbreaking podcast, we bring you weekly conversations with the world's leading experts and influential leaders. Prepare to be inspired as we dive deep into actionable strategies, real-life stories, and step-by-step tips that will empower you to take control of your body, mind, and spirit. It's time to break free from the chains of addiction and embrace a life of limitless possibilities. Join us on "The Super Human Life Podcast" and discover the path to living your best life. If you are interested in finding out more about how you can live your Super Human Life, make sure to join us inside the private Facebook community at http://bit.ly/superhumanlifepodcast. Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Personal Development Personal Success
Episodes
  • Wealth Expert: The Money Lie Keeping Successful Men Broke | Ep. 330
    Mar 30 2026

    Most men think more money will fix their life.

    More income.
    More success.
    More status.

    But what happens when you finally get there…
    and still feel broke, stressed, and out of control?

    In this episode of The Super Human Life, Coach Frank Rich sits down with Garrett Gunderson to break down the truth most men never hear:

    👉 Your money problem isn't about money.

    It's about identity.
    It's about belief.
    And it's about the patterns driving your decisions every day.

    Garrett—founder of Wealth Factory and author of Killing Sacred Cows—shares why high-performing men can be earning more than ever… yet still feel stuck, overwhelmed, and constantly chasing something that never delivers.

    This conversation goes far beyond finances.

    It dives into the hidden connection between:

    • Money and self-worth

    • Financial stress and addiction

    • Success and internal dissatisfaction

    You'll learn why many entrepreneurs are driven by unresolved patterns…
    how childhood programming shapes your relationship with money…
    and what it actually takes to build real wealth without sacrificing your life in the process.

    What You'll Lean In This Episode

    • Why high-earning men still feel broke, stressed, and out of control

    • The biggest lies society teaches about money and success

    • How scarcity thinking shows up (even when you're making good money)

    • The connection between financial stress, avoidance, and addiction

    • Why entrepreneurship can be a trauma response

    • The difference between playing "not to lose" vs playing to create

    • How to identify your money persona and break self-sabotage patterns

    • Why traditional financial advice fails most people

    • How to create real cash flow and eliminate financial leaks

    • What "money is energy" actually means (and why it matters)

    • The importance of quality of life vs just accumulating wealth

    • The top skills every man needs in today's economy (including AI + communication)

    • How wealthy families build generational wealth (The Rockefeller Method)

    • How to model a healthy relationship with money for your kids

    • The true definition of financial freedom

    Key Takeaways

    • Money doesn't fix your life — it amplifies who you are

    • You can't out-earn poor habits or lack of discipline

    • Most financial problems are behavioral, not mathematical

    • Wealth without identity alignment leads to self-sabotage

    • Freedom comes from structure, not just income

    • The goal isn't retirement — it's building a life you don't want to escape from

    Connect with Garrett Gunderson

    • IG - https://www.instagram.com/garrettbgunderson/

    • DM "quiz" to discover your money persona

    • DM "family bank" to learn The Rockefeller Method

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    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

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    57 mins
  • Founder of America's Fastest-Growing Patriotic Brand: The Hard Truth About Patriotism | Ep. 329
    Mar 23 2026

    Most men are chasing success…


    But very few are asking the real question:

    What do you actually stand for?

    In this episode of The Super Human Life, Coach Frank Rich sits down with entrepreneur and CEO of Volition America, John Sapiente, to unpack the moment that changed everything—a "patriotic awakening" that forced him to rethink his life, his priorities, and the legacy he was building.

    What started as a simple charitable event turned into a 16-year journey of purpose, service, and impact.

    This conversation goes far beyond business.


    It's about identity, responsibility, and the power of choice.

    What You'll Learn In This Episode

    • The moment that sparked John's "patriotic awakening"

    • What volition really means—and how your choices shape your life

    • Why most men unknowingly live like victims

    • The difference between patriotism and politics

    • How to build a mission-driven business that actually makes an impact

    • Lessons from military and first responder families about real sacrifice

    • Why modern culture is more divided than ever—and how to fix it

    • How to balance business, family, and purpose as a man

    • The truth about work ethic, discipline, and perseverance

    • How to start living with intention—even if you feel stuck

    Key Takeaway

    You don't need more motivation.
    You need a decision.

    Because the life you're living right now…
    Is the result of the choices you've made.

    And if you want a different life—
    You have to start making different choices.

    About John Sapiente

    John Sapiente is a business owner, entrepreneur, and the CEO of Volition America—a purpose-driven lifestyle brand built to support military and first responder families through the Folds of Honor Foundation.

    With a background in manufacturing and medical device companies, John didn't set out to build a brand. His journey began after what he calls a "patriotic awakening"—a life-changing experience at a Folds of Honor event where he witnessed firsthand the sacrifices made by military families.

    That moment shifted everything.

    Since then, John has dedicated himself to building Volition America into more than just a company—it's a movement centered around choice, unity, service, and legacy.

    Through strategic partnerships, mission alignment, and a commitment to giving back, Volition America donates a portion of every sale to Folds of Honor while spreading awareness and inspiring people to live with intention.

    About Volition America

    Volition America is a patriotic lifestyle brand built on one core principle:

    The power of choice.

    The name "Volition" represents the idea that your decisions determine your future—and ultimately, your legacy.

    Through apparel, partnerships, and community-driven initiatives, the brand exists to:

    • Celebrate America in a positive, unifying way

    • Support military and first responder families

    • Inspire individuals to live with purpose and intention

    A portion of every purchase goes directly to Folds of Honor, helping provide educational scholarships to the families of fallen or disabled service members and first responders.

    Connect with Volition America - https://www.volitionamerica.com/

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    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

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    53 mins
  • Celebrity Hypnotist: The Hidden Programming Running Your Life | Ep. 328
    Mar 16 2026

    Most people believe their success or failure is determined by discipline, effort, and strategy.

    But what if the real force shaping your life is something deeper?

    In this episode of The Super Human Life, Coach Frank Rich sits down with Dom "The Hypnotist" Bertoncini to explore how subconscious beliefs, inner dialogue, and emotional programming influence everything from business success to addiction patterns and relationships.

    Dom explains why many high-performing men still find themselves repeating destructive cycles—even when they know exactly what they should be doing.

    The answer often lies beneath conscious awareness.

    Together, Frank and Dom unpack how limiting beliefs form in childhood, how generational trauma can shape identity, and how subconscious patterns quietly drive behavior for decades.

    They also dive into the connection between unresolved emotional wounds and compulsive behaviors, including addiction and escapism.

    If you've ever felt like part of you wants to grow while another part keeps pulling you backward, this conversation will help you understand why—and what you can do about it.

    In This Episode

    Dom and Frank discuss:

    • Why your inner dialogue shapes your reality


    • How subconscious beliefs silently control behavior


    • Why high performers still struggle with self-sabotage


    • The role childhood programming plays in adult identity


    • How trauma and generational patterns influence decisions


    • The connection between unresolved pain and addiction


    • Why personal development often fails without removing subconscious blocks


    • The difference between the conscious and subconscious mind


    • How parents can positively program their children's beliefs


    • Why pain-based motivation leads to burnout and inconsistency


    • The process of clearing limiting beliefs and installing empowering ones

    Key Takeaway

    Lasting transformation isn't just about learning new strategies.

    It requires identifying and removing the subconscious beliefs that are quietly limiting your growth.

    Once those internal blocks are removed, progress becomes faster, easier, and more aligned.

    About Dom The Hypnotist

    Dom "The Hypnotist" Bertoncini is a hypnotist, subconscious reprogramming expert, and trainer who helps entrepreneurs, high performers, and coaches break through mental barriers that limit their success.

    Through his work and certifications, Dom teaches people how to uncover and rewrite subconscious beliefs so they can unlock greater confidence, performance, and fulfillment.

    Connect with Dom:

    Free Training - https://free-hypnosis.com/webinar/signup

    IG - https://www.instagram.com/dom.the.hypnotist/

    YouTube - https://www.youtube.com/@dom.the.hypnotist/featured

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    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

    Show More Show Less
    1 hr and 7 mins
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