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The Value Pricing Podcast

The Value Pricing Podcast

By: Mark Wickersham
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.© 2026 The Value Pricing Show Economics
Episodes
  • Are you a nosey parker? with Will Kintish
    Jun 22 2026

    Do networking events fill you with dread? Discover why you're not alone.

    Learn the simple networking secret that transformed Mark's confidence.

    Are you asking the wrong questions when meeting new people?

    Find out why "What do you do?" might be the worst networking question you can ask.

    Discover the three biggest networking fears and how to overcome them.

    Arrive early. Stay late. The smallest changes can have the biggest impact.

    Want more referrals, stronger relationships, and greater confidence? This episode is for you.

    The latest episode of the Value Pricing Podcast is now available: Are you a nosey parker? with Will Kintish

    In today's episode you will learn:

    • Overcome the three biggest fears of networking.
    • Master simple techniques to start conversations confidently.
    • Discover the questions that build stronger relationships.
    • Learn how to spot valuable networking opportunities.
    • Avoid common networking mistakes that hold professionals back.
    • Follow up effectively to create lasting business connections.


    Don't miss out on these practical tips to become a more confident and effective networker.

    Listen now!

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    54 mins
  • Notes from the Galaxy: A journey from addiction to achievement
    Jun 8 2026

    How does someone go from addiction to becoming a leader in the accounting profession?

    Seth David shares an extraordinary journey of resilience, recovery, and success.

    What really happens when you sell your accounting firm and start over?

    The biggest productivity breakthrough isn't the app you use.

    A simple shift in thinking could transform the way you manage your work.

    What does the future of AI mean for accountants and bookkeepers?

    An inspiring story. Powerful lessons. A fascinating look ahead.

    The latest episode of the Value Pricing Podcast is now available: Notes from the Galaxy: A journey from addiction to achievement

    In today's episode you will learn:

    • How Seth overcame addiction and rebuilt his life
    • Why accountants will always benefit from strong systems
    • The key lessons from selling an accounting firm
    • How to create productivity systems that actually work
    • Why process design matters more than software tools
    • What AI could mean for the future of accounting

    Don't miss out on this inspiring conversation packed with powerful lessons on resilience, productivity, business growth, and the future of AI in accounting.

    Listen now!

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    53 mins
  • The TurnKey Business Plan for Accounting Professionals
    May 25 2026

    What does it take to build a premier accounting firm? Roger Knecht shares the strategies firms are using to grow faster.

    From advisory services to AI, this episode is full of practical ideas for accountants and bookkeepers.

    Working too many hours? Discover the systems successful firms use to work smarter.

    Learn why niching, networking, and expert positioning matter more than ever in today’s profession.

    Simple ideas. Powerful advice. Real strategies you can implement immediately.

    This is an episode every ambitious accounting professional needs to hear.

    The latest episode of the Value Pricing Podcast is now available: The TurnKey Business Plan for Accounting Professionals

    In today's episode you will learn:

    • How to build a premier accounting firm
    • The three biggest challenges firms face today
    • Why advisory services are transforming the profession
    • How networking and niching attract better clients
    • Simple systems to save time and increase profits
    • Why accountants must embrace AI and technology

    Don’t miss out on these powerful strategies to grow, scale, and future-proof your accounting firm.

    Listen now!

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    50 mins
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