There are a few things I see on counselling websites all the time.

They’re not big, obvious mistakes. In fact, they’re usually things you’ve added because you’re trying to do things properly - be clear, professional, and helpful.

But the way they show up can quietly change how your website feels to someone who’s already unsure about reaching out.

And that small shift?

It can be enough to make someone hesitate… or leave.

In this episode, I’m talking through three of the most common things I see - the kind that don’t look like a problem on the surface, but can make your website feel heavier, more formal, or just a bit harder to connect with.

If your counselling website isn’t bringing in as many enquiries as you’d expect, there’s a good chance one of these is sitting there.

• The kind of wording that can make your website feel more “official” than you intended
• Why timing matters just as much as what you say
• A small shift that can change how safe your website feels to a potential client

I’ve been exploring this idea a bit more here - how trying to say too much on your counselling website can actually get in the way:

👉 Why your counselling website might be trying to do too much

If it feels like something’s not quite landing , like you’re saying all the “right” things but it’s still not connecting - this is exactly what we work through inside Write Your Homepage.

We take everything that’s currently a bit muddled and turn it into something clear. Clear enough that the right person lands on your page and thinks, ‘that’s me’.

With love,

Jane xx