What happens when you realize a billion-dollar industry is still operating with outdated systems and nobody is willing to fix it?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Sam Berman, founder of LARC, to break down how a restaurant napkin sketch evolved into a global logistics and engineering company trusted by some of the world’s largest technology and data center operators.

After years working in Silicon Valley, Sam saw major problems in industrial packaging and logistics:
✔️ Expensive wood crating systems
✔️ Slow deployment times
✔️ Massive sustainability waste
✔️ Product damage during shipping
✔️ A complete lack of innovation

Instead of accepting the status quo, Sam and his team spent years iterating, engineering, and refining a completely new approach.

That shift led to:
✔️ Strategic partnerships with global logistics giants
✔️ Massive growth in the data center industry
✔️ Packaging-as-a-service innovation
✔️ Better protection for high-value technology
✔️ Reduced shipping and operational costs
✔️ A brand so recognizable customers now say “Lark it”

In this episode, we break down:
✔️ How the original idea came from a restaurant napkin
✔️ Why disrupting old industries takes patience
✔️ The reality of long product development cycles
✔️ How partnerships accelerated growth
✔️ Why founders need resilience during isolation and uncertainty
✔️ How LARC became a trusted engineering solutions provider
✔️ The importance of first-mover advantage and IP protection
✔️ Why solving real customer problems creates loyalty and scale

If you’re a founder, entrepreneur, startup operator, or business owner building something difficult and long-term, this episode offers real lessons on resilience, partnerships, and category innovation.

👉 Connect with Sam Berman:
• LARC: https://larc.co/
• Sam Berman on LinkedIn: https://www.linkedin.com/in/samuelberman/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:
00:00 Build It Promise
00:49 Podcast Welcome
01:06 Napkin Sketch Origin
03:28 Reinventing Crating
05:37 Packaging As Service
08:03 Early Validation Wins
09:35 Funding And Iteration
11:16 Surviving The Long Road
15:56 First Major Data Center Deal
18:32 Secure Tech Breakthrough
19:21 Solutions Drive Loyalty
21:11 Partner Led Growth
26:25 Landing Logistics Giants
27:54 Defending the IP
28:26 First Mover Moat
29:48 Verbified Brand
32:26 Partners Drive Growth
35:59 Deal Backstops
38:02 Empire Not Exit
39:38 Founder Survival Mindset
42:45 Fail Faster Lessons
46:36 Rapid Fire Wrap
47:53 History as Mentors
50:52 Recap and Where Next

Keywords: Sam Berman, LARC, logistics innovation, startup founder, supply chain, packaging solutions, data centers, logistics partnerships, engineering startup, hardware startup, entrepreneurship, packaging as a service, business growth, Jeremy Shapiro, Your Business Growth Podcast

#podcast #Entrepreneurship #Startup #Logistics #BusinessGrowth #SupplyChain

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!