The Tiger Sisters share the keys to collaborative communication.

Good marketing communication doesn’t just go one way. As the Tiger Sisters know, building a brand is about bringing your audience into the conversation.

Cherie and Jean Luo are sisters, tech and finance experts, and co-hosts of the Tiger Sisters Podcast, a show about money, power, and love. Their approach to content creation mirrors how they think about communication: know your audience, stay curious, and embrace feedback. “We often think about our community as the co-producers of our episodes,” Cherie says. “Each episode we put out is like a mini product. Once we put it out, we can get feedback on whether or not people are resonating.”

In this episode of Think Fast, Talk Smart, the Tiger Sisters join host Matt Abrahams, sharing how they’ve built a thriving brand through collaboration — with each other and with their audience. From simplifying complex topics to crafting messages that resonate, the Luo’s insights show why the best communication is about healthy back and forth.

Episode Reference Links:

• Jean Luo
• Cherie Brooke Luo
• Tiger Sisters Podcast

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:34) - The Tiger Sisters Mission
• (04:10) - Going Viral on TikTok
• (06:00) - Explaining Complex Topics
• (07:56) - Learning from the Audience
• (10:05) - Working as Sisters & Co-Founders
• (13:05) - Reinventing Careers
• (14:31) - Family Expectations
• (16:20) - Personal Branding
• (18:57) - Teaching Through Storytelling
• (21:02) - The Final Three Questions
• (26:23) - Conclusion

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If you want to do your best, you’d better get your rest.

The quality of your sleep fundamentally affects the quality of your communication. Communicating well, Dr. Cheri Mah says, starts with being well-rested.

“Sleep impacts nearly every aspect of how you function,” says Mah, a sleep physician, adjunct lecturer at Stanford Sleep Medicine Center, and internationally recognized expert on sleep and human performance. In her research and work, particularly with elite athletes and professional sports teams, she explores the link between getting rest and doing our best. “If you are getting quality sleep, you can think more clearly, react under pressure, make good judgment calls, have more patience, be more empathetic,” she says.

In this episode of Think Fast, Talk Smart, Mah and host Matt Abrahams explore strategies for better sleep, from bedtime routines to paying off “sleep debt” to the “nappuccino” — a caffeine-fueled power nap. Whether you struggle to sleep or can nod off at any time or place, Mah’s insights reveal why doing our best requires getting our rest.

To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.

Episode Reference Links:

• Dr. Cheri Mah
• Ep.183 Rethinks: How Anxiety Can Fuel Better Communication

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (02:57) - Sleep & Performance
• (04:11) - Better Sleep Habits
• (06:16) - Quieting a Racing Mind
• (07:49) - Dr. Mah’s Night Routine
• (09:19) - Sleep Extension
• (10:52) - Preparing for Big Events
• (11:44) - The Nappuccino
• (13:21) - Managing Jet Lag
• (15:56) - Chronotypes Explained
• (18:00) - Starting the Day with Sleep
• (19:40) - The Final Three Question
• (23:57) - Conclusion

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Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Confidence, clarity, and speaking when it matters.

Confident communication isn’t about being the loudest in the room. For Susie Wolff, it’s about displaying assurance before you even open your mouth.

Wolff is a former professional race car driver, managing director of F1 Academy, and author of Driven. Throughout her career in one of the world's most male-dominated industries, she’s learned that confidence starts within. “If you want others to believe in you, you need to at least have confidence in your own abilities,” she says. By letting her capabilities speak for themselves, Wolff felt she didn’t have to. “I was never the loudest voice in the room. But I made sure when I did speak that I really had something to say.”

In this special episode of Think Fast, Talk Smart, co-hosted by Matt Abrahams and Tiggy Valen, Wolff shares how inner drive creates outer clarity. From delivering hard truths with empathy to achieving buy-in for a bold vision, Wolff offers lessons on communicating with confidence, even in the face of stiff competition.

Episode Reference Links:

• Susie Wolff
• Susie’s Book: Driven
• Tiggy Valen
• Paddock Project
• Ep.235 Refine, Reframe, Repeat: Make Your Communication a Slam Dunk

Connect:

• Premium Signup >>>> Think Fast Talk Smart Premium
• Email Questions & Feedback >>> hello@fastersmarter.io
• Episode Transcripts >>> Think Fast Talk Smart Website
• Newsletter Signup + English Language Learning >>> FasterSmarter.io
• Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (03:06) - Early Motorsport Passion
• (04:01) - Finding Your Voice
• (05:33) - Building Confidence
• (06:28) - Becoming a Leader
• (08:48) - Cross-Cultural Communication
• (09:57) - Building F1 Academy
• (14:20) - Giving Tough Feedback
• (17:32) - Embracing Discomfort
• (20:01) - The Final Three Questions
• (27:06) - Conclusion

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Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

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Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.