Thrive Market vs. KeHe: Who Really Gives Better Margin?
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Thrive Market vs. KeHe: Who Really Gives Better Margin?
-
Narrated by:
-
By:
About this listen
Thrive Market has built a loyal following of health-conscious consumers who are actively looking for better-for-you brands.For good food founders, it’s a direct line to your target audience. And the conventional wisdom has always been that selling direct to retail, cutting out the distributor, means better margins and more money staying in your business.
But the Thrive Market relationship isn’t as cut and dry as we assumed, and as Sarah uncovered many founders don’t realize the financial impacts until it’s too late.
In this episode
Sarah breaks down the real cost of selling through Thrive Market -including what she learned from founders actively selling there right now - and pulls back the curtain on how Thrive's price negotiation process works.
You’ll hear:
* What Thrive Market actually charges brands on every invoice
* Why the direct-to-retail margin assumption doesn’t always hold
* How Thrive Market margins stack up against national distributor KeHE (the numbers might surprise you)
* The 5 steps every founder should take before signing with any retail or distribution partner
Before you say yes to Thrive Market, or any retail partner, listen to this episode.