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Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Tiny Marketing: Marketing and Sales Systems for Independent Consultants

By: Sarah Noel Block
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Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.

In each episode, you'll discover actionable strategies to:

  • Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
  • Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
  • Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.


Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!

© 2026 Tiny Marketing: Marketing and Sales Systems for Independent Consultants
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Episodes
  • Ep 191: What If The Best Business Advice Sounds Messy?
    May 31 2026

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    We drop the polished act for summer and share the raw conversations where the best marketing insights actually show up. We explain what’s changing in our Uncut Summer Series, tease what’s coming for solo B2B consultants, and invite you into what we’re building next.

    • why we publish bi-weekly in summer and lean into unedited audio
    • how live conversations create real-time “aha” moments for marketing and sales
    • what’s new for 2026 with monthly live streams turned into podcast episodes
    • opening the vault on trainings around sales, positioning, lead generation, referrals, community, and websites
    • what to expect from the September Solo Consultant Summit for solo B2B consultants
    • the core question we design everything around: getting booked out without burning out
    • a teaser for a secret October project focused on accessible community for solo consultants

    If you enjoyed this episode, please, please, please remember to subscribe wherever you listen to podcasts and rate and review. But most importantly, tell your friends. Share this episode with a friend so other people know about Tiny Marketing and our Uncut Summer series.


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Show More Show Less
    12 mins
  • Ep 190: Behind The Scenes Of A Sales Call Challenge That Actually Worked
    May 24 2026

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    Apply for Booked Out in Six


    Sixty-five registrations from a handful of appearances, one email, and one LinkedIn post sounds like a fluke, but it’s not magic. It’s a tight offer, a timely problem, and a simple challenge design that makes taking action feel doable. We’re sharing the full behind-the-scenes debrief of the “Three Days to Three Sales Calls” Challenge, including what it took to launch it, what worked, what broke, and what we’d change next time.

    You’ll hear the exact timeline we used, from the Friday welcome sequence to the Monday-through-Wednesday sprint, plus the three systems we taught: a repeatable referral engine, a niche networking method that fills the room with the right people, and a “fast cash” approach for reactivating past clients and warm leads without getting weird or salesy. We also unpack the daily delivery rhythm that kept people moving: short live trainings, Q&A and hot seats, real-time edits, and clear wrap-ups with replays.

    Then we get into the practical ops side for solo consultants and small business owners: the real tech stack (Squarespace, Heartbeat, Flodesk, StreamYard), how community engagement stayed loud, and why gamifying action with Challenge Bingo turned participation into momentum. We also own the messy parts like pitching the offer too late, doubling work across tools, and the automation hiccups we’d avoid next time. If you run workshops, challenges, or any kind of live launch, you’ll walk away with a cleaner plan for lead generation, sales calls, and a booked out business without burnout.

    If you found this helpful, subscribe, share it with a consultant friend, and leave a quick review so more people can find it.

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Show More Show Less
    27 mins
  • 189: Three Sales Calls In Three Days
    May 15 2026

    Send us Fan Mail

    JOIN THE CHALLENGE


    Referrals feel amazing until they slow down, and suddenly your calendar looks emptier than it should. We’re talking to the solo consultants who are great at delivery but stuck in the messy middle: subcontracting too much, relying on past coworkers for leads, and realizing you never had to learn sales because “pre-trust” used to do the heavy lifting.

    We walk through the Three Days to Three Sales Call Challenge and the simple idea underneath it: install three systems that create conversations, then turn those conversations into sales. Day one is Referrals on Repeat, a referral marketing system to restart warm introductions from partners and past connections. Day two is Niche Networker, a lead generation approach that leverages niche communities like Slack groups and Circle spaces so you can fill your sales pipeline with connection calls fast. Day three is Fast Cash, our sales conversion script for moving from casual talk to clear offers, including how gateway offers can lead naturally into your core retainer or multi-month work.

    We also break down a mindset shift that makes sales feel lighter: sales is just math. If you want more revenue, you increase the inputs you can control like referral messages, intros, and calls booked and you track the conversion points instead of guessing. You’ll leave with concrete pre-challenge steps, including writing a trigger statement, listing 15 warm contacts, and committing to a calls goal inside the community.

    If you’re ready to build a sustainable consulting marketing system without burning out, hit play, share this with a friend who needs it, and subscribe so you don’t miss what’s next. If it helps, leave a review and tell us: which system are you installing first?

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Schedule a Booked-out Blueprint >>> Schedule.
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>>Meetup


    Show More Show Less
    18 mins
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