Tom & Luan - Marketing And Psychology
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Tom & Luan - Marketing And Psychology
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Summary
This episode is a bit different. Usually, Tom sits alongside Hanne as they interview people from the marketing world. This time Hanne interviews Tom!
Tom is joined by Luan Wise as they chat about their new book 'Marketing and Psychology: Understanding Customer Behaviour With The ABC Approach' (published by Routledge).
Luan Wise is a seasoned industry practitioner with 25 years of agency, client-side, and consultancy experience. She is a Chartered Marketer, fellow of the Chartered Institute of Marketing (FCIM), and is currently pursuing a PhD by portfolio at the University of Lancashire, UK. She has also written several other books, including 'Planning For Success' and 'Smart Social Media'.
You can connect with Luan on LinkedIn here: https://www.linkedin.com/in/luanwise
As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.