Get inspired by hundreds of the highest converting websites on the internet:

https://www.mmg.studio/visualswipefile

Steven Schneider has spent a decade in SEO, and his conclusion is direct: most businesses aren't doing SEO wrong — they're just missing the piece that turns traffic into leads.

As Co-Founder and CEO of TrioSEO, Steven built his tool-centric SEO framework around one premise — find what your ideal customer is already searching for, build a free tool that solves that problem, and let the tool qualify the lead before anyone picks up the phone.

In this episode, he walks through real case studies (including a business valuation calculator driving 2,500 monthly searches and 100+ MQLs), the keyword research process behind it, and why Threads is the platform entrepreneurs should be paying attention to right now.

If your traffic is growing but your pipeline isn't, this is the episode that explains why.

🌐 Website
https://trioseo.com/

💼 LinkedIn
https://www.linkedin.com/in/schneis/

🌐 Website
https://mmg.studio/

💼 LinkedIn
https://www.linkedin.com/in/mmgdesign/

📸 Instagram
https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 Intro

02:07 How TrioSEO got started

05:43 The exit, the pivot, and launching the agency

11:33 Losing 60% of revenue in 48 hours

13:04 Posting every day on LinkedIn for three years

19:33 Why Steven posts 16 times a day on Threads

22:49 What makes Threads different from every other platform

28:50 What the lead magnet system actually is

31:14 The business valuation calculator case study

33:30 What happens after someone uses the tool

37:39 Why SEO agencies keep getting blamed for a conversion problem

50:21 The lead magnet funnel: Steven's hill to die on

53:28 Where SEO ends and lead gen begins

TEAM

🎙 Host — Andy Milligan
https://www.linkedin.com/in/mmgdesign/

🎥 Production — MMG Design
https://mmg.studio/

🤝 Powered by — AMA Columbus
https://amacolumbus.org/

and our friends at COHATCH (Get 2 free weeks of premium coworking, on us)
https://www.cohatch.com/mbd