Top 10 Account Manager mistakes
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Top 10 Account Manager mistakes
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Narrated by:
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In this episode, Fred and John discuss the top ten mistakes made by B2B account managers:
- Thinking some else is the quarterback
- “I think”
- Not bringing recommendations along with problems
- Not being willing to be a pincushion
- Complaining about the client in the open
- Assuming not hearing from clients means everything’s good
- Referring to your internal team as ‘them'
- Waiting until renewal to sell the value prop
- No account plans
- Not answering the question directly - “Curse of Knowledge”
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