In this episode of Mixing Up Success, Dani sits down with Lynne, the baker behind Treats by Lynne, to talk about what it really looks like to grow a custom cookie business without rushing into an all-or-nothing mindset.

Lynne shares how her cookie journey began during a season of unemployment in New York City—starting as a creative outlet and a way to contribute something meaningful during a confusing chapter. What started as “cookies for friends” slowly turned into real demand… and then one day, it exploded.

Together, Dani and Lynne unpack the realities of word-of-mouth growth, the surprising power of one post (and how that single moment can create long-term momentum), and what it means to build a business while still honoring stability, pregnancy, and real-life capacity.

They also talk candidly about:

• The pressure to “go all in” and why you don’t have to
• Building confidence when you’re convinced you’re “not good enough yet”
• The creative challenge of vague themes and being expected to “make magic” from nothing
• Why Google reviews are still wildly underrated for small businesses
• Pricing, lead times, and boundaries that protect your energy (especially in December)
• The loneliness of cookie work—and why markets can be worth it even when they’re not profitable

This conversation is honest, reflective, and deeply grounding—especially for bakers who are building something on the side, navigating fertility journeys, or trying to define success in a way that actually feels sustainable.

Profitable Pop-Ups Webinar (Free/Live Training):
https://www.daniskitchenshop.com/event-details-registration/profitable-pop-ups-plan-price-execute-successful-baking-events

• You don’t need to go all-in to take your business seriously
• Word of mouth is powerful—but systems and boundaries make it sustainable
• Your marketing foundation (like Google reviews and visibility) matters more than you think
• It’s okay if your definition of success changes as your life changes
• Community can be a valid reason to do markets—even if the profit isn’t huge at first

• Instagram: @TreatsbyLynne
• Business: Treats by Lynne

• Instagram: @daniskitchenshop
• Website: daniskitchenshop.com

If this episode resonated with you, share it with a baker friend, tag us when you listen, and leave a quick review—it helps more small business owners find these honest stories.