Trendspotting to Top Shelf: Inside Pernod Ricard’s Premiumization Playbook

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Trendspotting to Top Shelf: Inside Pernod Ricard’s Premiumization Playbook

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Summary

What does it take to build a premium brand that lasts decades and transcends borders? In this episode, host Sarthak sits down with Jean-Etienne Gourgues, Executive Vice President, Global Brands at Pernod Ricard to unpack the “seduction of the senses” behind some of the world’s most iconic spirits. From unique, timeless storytelling formats to decoding some of the latest consumer and market trends in India and across the globe and highlighting India’s strategic role as the company’s second-largest market, Jean-Etienne offers behind-the-scenes insights into how the company’s legacy of premiumization and innovation ensures its brands continue to stand out in a highly competitive industry.

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