Successful selling depends on building trust, but how do you build trust?

Scott Schilling is an internationally successful sales person who became a much in demand international sales trainer and speaker.

In this episode of the Abeceder podcast The Independent Minds Scott explains his approach to successful selling to host Michael Millward.

Scott explains how he encourages sales people to become assets to their customers, by helping their clients to identify problems and find the right solution.

They discuss

• The importance of human-to-human communication skills in building trust
• Developing a unique personal selling proposition to facilitate people to people business
• Why selling is a people helping activity
• Why selling is an education process
• Scott’s definition of what makes a sales person a sales professional
• Why the long-term view is always a good idea
• The difference between building trust and being trust worthy
• How every conversation is a sale regardless of context
• The decisions potential sales people must make when embarking on a sales career

This podcast is essential listening for every sales person who wants to build a successful business.

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