Why do some marketing teams move fast and break things… while others want a spreadsheet, a process, and a risk assessment before lunch? 😅

In this episode, we’re joined by Michelle Hartley from People Sorted to unpack marketing personalities using the Insights Discovery framework (the one with the four colours). We’re talking team dynamics, communication, decision-making, and why “just be more collaborative” is not a strategy.

Plus: we do the personality reveal on Emma and Ruta (spoiler: it explains a lot).

We get into:
✅ What the four colour energies mean (red, yellow, green, blue)
✅ Why some people want speed and others want certainty
✅ How your “work self” vs “real self” shows up under pressure
✅ Why sales and marketing can feel like different species
✅ The hidden reason “nice culture” still ends in chaos
✅ How to work better with people who are the opposite of you
✅ What a “perfectionist profile” looks like in marketing (and why it’s a blessing + curse)

If you’ve ever thought “why is this person like this?” at work… this one’s for you.

#marketing #b2bmarketing #leadership #teamwork #careerdevelopment

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.