Since joining e.l.f., Kory has famously achieved consecutive quarters of growth, 28 at the time of recording. This is an extraordinary achievement for a CMO, so Kory breaks down exactly how they did it, and what insights you can take back to your company to achieve the same.

Today Jon and Kory break down what actually makes someone memorable in an interview, beyond rehearsed answers and polished CVs.

From body language and energy to asking better questions and avoiding corporate waffle, they share practical advice on how to stand out without sounding scripted. They also discuss how they personally hire, whether interviews are overrated, and why the best candidates treat interviews like conversations, not performances.

Whether you’re hiring, interviewing, or just trying to communicate better, this episode is packed with useful insights.

Timestamps

00:00 - Start
02:10 - Kory’s advice for interviews
05:07 - The importance of non-verbal behaviour in interviews
07:31 - Why you need to ask questions at the end of an interview
09:58 - How Kory and Jon like to hire
12:22 - Do we put too much pressure on the interview?
13:52 - How to show energy in an interview
18:34 - Do prepare, don’t rehearse
20:19 - Do strategically distill, and don’t ramble on
21:36 - Do have a framework, don’t have unstructured thinking
22:44 - Do have a conversation, don’t deliver canned responses
23:42 - How personal should you get in an interview?
25:09 - Why Kory wants to do a TED Talk
26:13 - Should you follow up after an interview?

In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.

Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.

Timestamps

00:00 - Start
01:08 - Where the KBO$$ nickname came from
02:06 - Why the CFO relationship is so important
04:39 - Understand how the business needs to work
05:51 - How to build the relationship with your CFO
09:54 - Get finance to present your marketing plan
11:16 - How to make earnings interesting
14:31 - Are founder led companies more effective?
16:35 - How to approach risk in a business
20:52 - Translating data into insights