In this episode of Unconventional Wisdom About Conventional Wisdom , Kim Miller-Hershon sits down with Jason Wong a serial entrepreneur, manufacturing innovator, and the CEO of Packing Duck, a company specializing in customized packaging solutions for high-growth consumer brands.

Having built multiple businesses across marketing, e-commerce, and manufacturing, Jason combines entrepreneurial creativity with deep operational expertise. From scaling packaging solutions for major consumer brands to building and exiting successful companies, he has spent the last decade learning how to navigate growth, leadership, hiring, and operational complexity in highly competitive industries.

In this conversation, Jason shares why one of the biggest mistakes entrepreneurs make early on is trying to imitate larger companies instead of building strategies that fit their current stage of growth. Reflecting on his early business experiences, he explains how copying billion-dollar companies led to costly mistakes and why smaller businesses must learn to think differently, move faster, and operate more intentionally.

Jason also dives into the realities of entrepreneurship as an immigrant founder, discussing the pressure of cultural expectations, the challenge of creating unconventional career paths, and why building businesses often requires going against traditional definitions of success. He reflects on growing up in a culture where prestigious careers and big-name institutions were prioritized, while entrepreneurship was viewed as uncertain and unconventional.

Throughout the episode, Jason offers a refreshing perspective on leadership, people management, and company culture. He explains why leadership is rarely black and white, why understanding context matters when managing people, and how giving employees room to grow can sometimes unlock extraordinary results.

Beyond business strategy, Jason also reflects on hiring, accountability, persistence, imposter syndrome, and the importance of creating standards that shape company culture from the top down.

This episode explores:
* Why copying large companies can hurt small businesses and startups
* The lessons Jason learned from costly early entrepreneurial mistakes
* How immigrant and cultural expectations shaped his career journey
* Why entrepreneurship often requires going against conventional paths
* The realities of bootstrapping businesses without outside investors
* Why leadership and people management are rarely black and white
* The importance of hiring for mindset, organization, and adaptability
* How strong leadership standards influence company culture
* Why accountability must start with leadership
* The challenges of building and managing high-performing teams
* Why persistence and relentless follow-up create opportunities
* Jason’s perspective on imposter syndrome and entrepreneurial comparison

Jason’s perspective is a powerful reminder that entrepreneurship and leadership are not about following conventional paths or trying to copy what everyone else is doing they’re about resilience, adaptability, persistence, and having the courage to create opportunities for yourself.

If you’re an entrepreneur, founder, executive, or leader navigating growth, hiring challenges, company culture, entrepreneurship, or self-doubt, this conversation is packed with practical wisdom, mindset shifts, and real-world business insights.

Connect with me here:
* Website: https://www.kimmillerhershon.com
* LinkedIn: https://www.linkedin.com/in/kmillerhershon
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Guest Details:
*Guest: Jason Wong
*Company: Packing Duck

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