Unlocking Behaviour Change Podcast Episode 43: Are you feeling comfortable?
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Unlocking Behaviour Change Podcast Episode 43: Are you feeling comfortable?
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About this listen
So much of what we do stems from anticipated comfort, pleasure or satisfaction, or relief from pain or discomfort. So a really important target when trying to change behaviour is creating these anticipated feelings. We do this in lots of different ways, from rewarding and punishing behaviours, through prompting them to vividly imagine what may happen if they do the behaviour. Robert and Jamie continue their exploration of the updated COM-B model and the CACTIS tool to help create effective behaviour change interventions.
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange