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Upward Growth Podcast

Upward Growth Podcast

By: Upward Growth
Listen for free

Upward Growth is the podcast for anyone making strategic bets on the health plan market.


Host Ryan Peterson is the principal of Upward Growth, a health plan market advisory firm. With 15 years selling into health plans, Ryan brings an operator's view of the buying side.

Each episode breaks down how plans buy, operate, and make decisions, then translates that into commercial implications for health tech vendors, investors, provider organizations, and management consultancies.


What you'll hear: breakdowns of what's moving in the health plan market, CMS regulatory shifts translated into go-to-market implications, earnings call analysis through a health plan buying lens, structural shifts changing who's buying what and why, and occasional conversations with operators, investors, and builders working on what we cover.


If you're making bets on the health plan market, this show is built for you.


Learn more about Upward Growth at: www.upwardgrowth.com


Subscribe to the newsletter at: upwardgrowth.substack.com



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Episodes
  • Welcome to the Upward Growth Podcast

    Welcome to the Upward Growth Podcast
    May 25 2026

    The Upward Growth Podcast is the new audio channel from Upward Growth, a health plan market advisory firm. Host Ryan Peterson breaks down what's actually moving in the health plan market and what it means for the people selling into it, investing in it, or building for it.

    Think of it as the audio version of the weekly Upward Growth newsletter, plus occasional conversations with the operators, investors, and builders working on what we cover. Each episode unpacks how plans are making buying decisions right now, what earnings calls and CMS rules actually mean for vendors, and the structural shifts changing who's buying what and why.

    If you're making bets on the health plan market, this show is built for you.

    Hit subscribe wherever you get your podcasts.

    About Upward Growth: Upward Growth is a health plan market advisory firm. We work with health tech vendors, investors, provider organizations, and management consultancies on how health plans actually buy, operate, and make decisions.

    Subscribe to the newsletter: https://upwardgrowth.substack.com/

    Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-peterson-1a20866/

    Learn more about Upward Growth: https://www.upwardgrowth.com
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    1 min
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