Value-Based Selling in the Age of AI ft. Marianne Portmann
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Value-Based Selling in the Age of AI ft. Marianne Portmann
-
Narrated by:
-
By:
What does it take to move B2B sales beyond price conversations and toward real customer value?
In this episode of the eLearning Champion Podcast, Marianne Portmann — Chief Marketing Officer and Chief Sales Officer at IGP Powder Coatings — shares how modern sales teams can build trust, strengthen commercial capability, and use AI to become more consultative and customer-centric.
From value-based selling and role-specific sales training to AI-powered coaching simulations, this conversation explores how commercial leaders can align strategy, learning, and technology to drive smarter growth in complex industries.
Tune in to discover:
• Why price-first selling weakens long-term customer relationships
• How consultative sales conversations create competitive advantage
• What effective “license to sell” training looks like
• How AI is transforming sales practice and feedback
• Why sales training should be treated as a business initiative — not a support function
A must-listen for sales leaders, L&D professionals, enablement teams, and anyone navigating the future of B2B selling.