Episode Overview Ben Z. Yabets, founder of DM Lab and fractional CMO, joins Ziv Raviv to discuss how AI-Driven tools and agents are reshaping modern marketing.
With more than 15 years of experience in growth strategy, Ben explains how vibe coding allows him to collapse the distance between strategy and execution. From building custom copywriting agents to redefining what a hands-on marketing leader looks like, this conversation explores what's already changing inside real companies.
If you're a founder, CMO, or operator navigating AI adoption, this discussion will sharpen how you think about execution and expertise.
You'll Learn -
How Ben built AI agents to generate 20 video scripts in hours
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Why hands-on marketers are replacing coordination-heavy roles
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How to collaborate with AI as a thinking partner
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Why expertise still determines quality in an AI-powered world
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How to build long-term AI infrastructure for your business
About the Guest Ben Z. Yabets is the founder of DM Lab and a fractional CMO who has trained more than 2,000 marketers. He focuses on growth strategy, systems, and AI-Driven marketing execution for scaling companies.
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Mar 6 202648 mins