Vuyokazi Henda talks BE LESS ZOMBIE by Elvin Turner
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Summary
Real innovation is hard, and most companies are just "walking dead" organizations waiting to fail. On the Season 1 finale of The Non Fiction Book Club, the powerhouse CMO of Spur Corporation, Vuyokazi Henda, dives into Elvin Turner’s ‘Be Less Zombie’. Drawing on her massive experience at Unilever and Spur, Vuyo explores how to build a sustainable innovation engine and escape the "zombification" of corporate life.
We discuss the unique challenges of innovating within a franchise, the power of rapid experimentation, the "just do it" test methodology, and why real change always starts with yourself.
This is our final episode of the season! Thank you for an incredible journey so far—stay tuned for some big announcements regarding Season 2.
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