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Ways Forward: exploring leadership, creativity and brand building

Ways Forward: exploring leadership, creativity and brand building

By: James Pattinson
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What drives senior leaders to achieve amazing results? What are the lessons we can learn from how they've built famous brands and grown their businesses?

Explore how they've combined leadership, strategy and creativity to find Ways Forward over their careers.

The Ways Forward podcast is hosted by James Pattinson, a global brand advisor and founder of The Strategy Shop.

2026 James Pattinson Career Success Economics
Episodes
  • 1. Bob Kunze-Concewitz, ex-CEO Campari Group

    1. Bob Kunze-Concewitz, ex-CEO Campari Group
    Jun 25 2026

    Bob Kunze-Concewitz is one of the most accomplished leaders in food, drink and consumer goods. He shares his unique insights into leadership, brand building and taking risks.

    As Campari Group CEO he led the business to triple sales from $1bn to $3bn. He's currently a Non-Executive Director (NED) of 3 public companies and 1 private, including Carlsburg and Coty, as well as having his own start-up incubator.

    Bob started his career in finance then brand management at Procter & Gamble (P&G).

    The Ways Forward Podcast is hosted by James Pattinson, a global brand advisor and founder of The Strategy Shop.
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    38 mins
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