We Don't Just Tell Stories We Create Customers.
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
We Don't Just Tell Stories We Create Customers.
-
Narrated by:
-
By:
About this listen
Today, “storytelling” has become a cliché, even though it's critical in your marketing efforts. As with any tactic, stories must be backed by strategy. Raki Wright Clements, co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency, talks with host Mark Ching about why telling your brand's story isn't enough. You must dial in who your audience is (because they become the main character) and shine a light on the why of your business (which is your theme). Listen in for more literary references and also insight into what makes content more successful.
Mentioned in this episiode is Building a Story Brand by Donald Miller. Learn more about this book here: https://storybrand.com/building-a-storybrand-book-new
No reviews yet