Email has been declared “dead” more times than we can count. But inside strong eCommerce food & drink brands? It’s still driving 25-40% of total revenue, and often the highest margin revenue too.

In Episode 19 of Fuelling Foodies, we go deep into what’s actually converting in 2026 and why email remains the most controllable, profitable channel you own.

Here’s what we cover:

1. Why “email is dead” is one of the most damaging myths in eCommerce
2. Owned audience vs rented audience (and why it matters more than ever)
3. The 30% Revenue Rule - what to fix if you’re not hitting it
4. The highest-converting flows: Welcome, Abandoned Cart & the most overlooked revenue driver…
5. Why repeat customers spend 65–70% more than new customers
6. Automation vs broadcasting (and how to use both properly)
7. Strategic list growth: giveaways, downloadable assets & capture-first thinking

We’ll show you how to build an email marketing strategy that increases revenue, improves retention, and turns first-time buyers into repeat customers.

Because if email isn’t driving 30%+ of your revenue, it’s not built properly.

LINKS & RESOURCES:

1. Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)
2. Ready to level up? Join the Food Marketing Club for more email strategies and support.
3. Need help with marketing? Book a Strategy Call with Kate

Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us @kwmarketinguk to join the conversation.