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What Banks Must Fix to Improve Customer Service

What Banks Must Fix to Improve Customer Service

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Summary

• What can banks learn from an online shoe retailer about training new employees?
• What can Ritz-Carlton and Amazon teach banks about frontline empowerment?
• What should senior bank leaders remember when they visit branches and interact with junior employees?
• Can aggressive sales targets damage customer relationships?

In Part 2 of our 4-part conversation on customer service in Indian banks, veteran banker Madhusudan Hegde shares practical suggestions on what banks must do differently if they truly want to improve customer experience.

The discussion covers important questions such as:
• Why frontline empowerment is critical in banking
• Why junior and inexperienced staff should not be the first point of contact for complex customer issues
• Why training, product knowledge and process knowledge matter deeply in customer-facing roles
• How banks can use customer profitability and relationship data to take better goodwill decisions
• How young bankers can balance sales targets with genuine customer care
• What senior and middle-level managers should do differently during branch visits

This episode is especially relevant for bankers, BFSI professionals, branch banking teams, customer service leaders, banking aspirants, and anyone interested in the future of customer experience in Indian banking.

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This is Part 2 of our 4-part series on customer service in Indian banking.

Watch Part 1 here: https://youtu.be/vIVhe296kAU
Watch Part 3 here: Link will be added after release - scheduled for 13th May

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Timestamp:

00:11 – Introduction to Part 2 of the customer service series
01:15 – What should banks do differently to improve customer service?
01:56 – The missing frontline delegation and empowerment in banks
04:52 – What banks can learn from Ritz-Carlton about customer empowerment
06:07 – Amazon’s customer-obsession approach and lessons for banks
08:10 – Why training and people capability matter in customer-facing roles
11:18 – Why banking processes must become customer-friendly and staff-friendly
13:45 – Where banks are progressing — and where they are still falling short
14:37 – What banks can learn from Zappos about new employee training
15:46 – Can young bankers balance sales targets with genuine customer care?
19:49 – What senior leaders should do differently during branch visits
23:09 – Can aggressive sales targets damage customer relationships?
26:27 – Closing note and preview of Part 3

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Please subscribe to Banking Reframed for more conversations on banking, BFSI careers, customer experience and the changing future of financial services.

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Host: Srikumar Nair, Co-founder – BygC & formerly senior banker at HDFC Bank
LinkedIn: https://www.linkedin.com/in/srikumarnair68/

Guest: Madhusudan Hegde, Formerly Branch Banking Head – South & National Head – RBCX & RBCU at HDFC Bank
LinkedIn: https://www.linkedin.com/in/madhusudan-hegde-493b8118/

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#BankingReframed #CustomerService #IndianBanking #BFSI #BankingCareers #BankingPodcast #CustomerExperience #BankingIndustry #BygC #bankingknowledge

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Podcast also available on: YouTube & Spotify

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